Creative and content Strategist (Content Operations & AI)

Adecco India; Gurugram District; On-site; INR 1,800,000 - 4,200,000; Full time

Job summary

Adecco India is seeking a Creative and Content Strategist to lead end-to-end creative and content operations across multiple digital marketing channels in Gurgaon. The role requires hands-on experience with generative AI tools and a strong focus on performance-driven content.

The ideal candidate will mentor teams, develop scalable content systems, and drive branding and thought leadership initiatives while ensuring alignment with brand voice and business goals.

Qualifications

• 6-10 years of experience in creative strategy, content marketing, performance marketing, or content operations.
• Experience with D2C, healthcare, wellness, nutraceuticals, SaaS, ecommerce, or consumer brands is preferred.
• Hands-on experience with generative AI tools and prompt engineering.
• Excellent copywriting, storytelling, and direct-response marketing skills.
• Strong consumer psychology understanding and conversion-focused marketing.
• Experience managing creative teams and scaling content production.

Responsibilities

• Lead end-to-end creative and content operations across multiple digital marketing channels.
• Build AI-powered content workflows using tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Kling, and other generative AI platforms.
• Develop high-converting scripts, landing pages, ad copies, VSLs, and performance marketing content.
• Build scalable content production systems to improve creative speed, quality, and output.
• Collaborate with Performance Marketing, Design, Product, and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles, and storytelling strategies based on consumer psychology.
• Analyze campaign performance and continuously optimize creatives using data and business insights.
• Create AI-driven automation workflows to improve creative production efficiency.
• Mentor writers, designers, and video editors while establishing creative processes and quality standards.
• Research market trends, competitor strategies, and emerging AI technologies to improve content performance.
• Drive founder-led branding, social media content, and thought leadership initiatives.
• Ensure all content aligns with brand voice, business objectives, and customer needs.

Skills

Creative Strategy

Content Marketing

Performance Marketing

Content Operations

Generative AI Tools

Prompt Engineering

Education

Any Degree

Job description

Position: Creative and content Strategist
Location: Gurgaon
Experience: 6-10 Years
Education: Any Degree
Employment Type: Full Time
Working Days: Monday to Friday
CTC: Negotiable

Job Responsibilities:

• Lead end-to-end creative and content operations across multiple digital marketing channels.
• Build AI-powered content workflows using tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Kling, and other generative AI platforms.
• Develop high-converting scripts, landing pages, ad copies, VSLs, and performance marketing content.
• Build scalable content production systems to improve creative speed, quality, and output.
• Collaborate with Performance Marketing, Design, Product, and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles, and storytelling strategies based on consumer psychology.
• Analyze campaign performance and continuously optimize creatives using data and business insights.
• Create AI-driven automation workflows to improve creative production efficiency.
• Mentor writers, designers, and video editors while establishing creative processes and quality standards.
• Research market trends, competitor strategies, and emerging AI technologies to improve content performance.
• Drive founder-led branding, social media content, and thought leadership initiatives.
• Ensure all content aligns with brand voice, business objectives, and customer needs.

Required Skills:

• 610 years of experience in Creative Strategy, Content Marketing, Performance Marketing, or Content Operations.
• Strong experience in D2C, Healthcare, Wellness, Nutraceuticals, SaaS, E-Commerce, or Consumer Brands.
• Hands-on experience with Generative AI tools and prompt engineering.
• Excellent copywriting, storytelling, and direct-response marketing skills.
• Strong understanding of consumer psychology and conversion-focused marketing.
• Experience managing creative teams and scaling content production.
• Strong understanding of content performance, creative testing, and optimization.
• Ability to work in a fast-paced, entrepreneurial/startup environment.

Industry Preference:

• D2C Brands
• Health & Wellness
• Nutraceuticals
• Healthcare
• E-Commerce
• Consumer Brands
• SaaS / Digital Businesses

Ideal Candidate:

• An AI-first creative leader who can combine creative strategy, content, technology, and performance marketing.
• Strong hands-on experience in building scalable content systems and creative production workflows.
• Passionate about Generative AI, automation, consumer psychology, and high-converting content.
• Strong strategic and execution-oriented mindset with the ability to lead creative teams.
• Someone who can transform consumer insights and business objectives into high-performing content and creative campaigns.