CPI/CPA Specialist - Performance Marketing

Nomadz Digital And Innovation; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Nomadz Digital And Innovation is seeking an experienced CPI/CPA Specialist to join its Performance Marketing team in Gurugram on-site. The role emphasizes campaign optimization, publisher management, attribution tracking, and performance analysis across international markets.

The ideal candidate will have hands-on experience with affiliate/performance campaigns, mobile attribution, and working with global publishers to drive scalable results in a fast-paced setting.

Qualifications

• 3+ years of hands-on Affiliate/Performance Marketing experience focused on CPI and CPA.
• Understanding of mobile attribution, user acquisition, and retargeting ecosystems.
• Experience with international publishers and campaigns.
• Strong analytical, optimization, and troubleshooting skills.
• Knowledge of fraud detection and traffic quality parameters.
• Excellent communication and stakeholder management.
• Able to work in a fast-paced, performance-driven environment.

Responsibilities

• Manage and optimize CPI, CPA, and retargeting campaigns across international markets.
• Monitor performance, drive scale while maintaining KPIs and ROAS.
• Handle publisher onboarding, relationship management, traffic quality monitoring.
• Analyze metrics: installs, CTR, CVR, CTIT, retention, attribution performance.
• Coordinate with teams and publishers for scaling and troubleshooting.
• Optimize campaigns by device, OS, geo, creatives, audiences, and publisher-level performance.
• Identify and mitigate fraudulent or low-quality traffic.
• Ensure tracking setup, postback integrations, and attribution flow.
• Maintain regular reporting and actionable insights on publisher performance.

Skills

CPI/CPA expert

Mobile attribution

International publishers

Campaign management

Analytics & optimization

Fraud detection

Communication & stakeholder mgmt

Fast-paced environment

Job description

3+ Years

Location: Gurugram (On-site)

Employment Type: Full-time

About the Role

We are looking for an experienced CPI/CPA Specialist to join our Performance Marketing team. The candidate will be responsible for managing and scaling campaigns across international markets, with a strong focus on campaign optimization, publisher management, attribution tracking, and performance analysis.

The ideal candidate should have hands‑on experience working with affiliate/mobile performance campaigns, media buying teams, publishers, and tracking platforms across Tier-1 and global geographies.

Key Responsibilities

• Manage and optimize CPI, CPA, and retargeting campaigns across international markets including US, CA, EU, UK, LATAM, and SEA.
• Monitor campaign performance and drive scale while maintaining KPIs, ROAS, and quality benchmarks.
• Handle publisher onboarding, relationship management, and traffic quality monitoring.
• Analyze campaign metrics including installs, CTR, CVR, CTIT, retention, attribution performance, and post-install events.
• Coordinate with internal team and publishers for campaign scaling, troubleshooting, and performance improvements.
• Optimize campaigns basis device, OS, geo, creatives, audience segments, and publisher-level performance.
• Identify and mitigate fraudulent or low-quality traffic sources.
• Ensure smooth tracking setup, postback integrations, and attribution flow.
• Maintain regular reporting and actionable insights on campaign health and publisher performance.

Required Skills Experience

• 3+ years of hands‑on experience in Affiliate/Performance Marketing with strong exposure to CPI+CPA.
• Good understanding of mobile attribution, user acquisition, and retargeting ecosystem.
• Strong exposure to International Publishers.
• Experience managing international campaigns and publishers.
• Strong analytical, optimization, and troubleshooting skills.
• Understanding of fraud detection and traffic quality parameters.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast‑paced, performance‑driven environment.

Preferred Platforms Tools

Attribution / Tracking Platforms

• Appsflyer
• Adjust
• Branch

Affiliate Tracking Platforms

• Affise
• HasOffers
• Impact

Analytics Reporting

• Excel / Google Sheets
• Google Analytics
• Looker Studio / Reporting Tools

What We Offer

• Opportunity to work on global performance campaigns.
• Exposure to leading international advertisers.
• Dynamic and fast‑paced growth environment.
• Career growth opportunities within the Performance Marketing ecosystem.

If this sounds like you, wed love to hear from you!

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.