Corporate Public Relations Manager

Palmonas; Pune District; On-site; INR 850,000 - 1,200,000; Full time

Job summary

PALMONAS in Pune, Maharashtra is seeking a proactive Corporate PR professional to strengthen brand reputation, build media relationships, and drive strategic communication initiatives.

You will handle media relations, corporate communications, thought leadership, crisis messaging, and agency coordination, partnering with marketing, HR, and leadership. The role demands sharp writing, strong networking, and the ability to manage multiple projects in a fast-paced jewellery brand environment.

Qualifications

• Bachelor’s degree in PR, communications, journalism, marketing, or a related field.
• Proven experience in corporate PR and media relations.
• Excellent writing with strong verbal communication.
• Strong media networking and relationship-building abilities.
• Experience drafting press releases and leadership communications.

Responsibilities

• Develop and maintain media relationships and secure press coverage across relevant publications.
• Craft corporate announcements, leadership messages, and official statements.
• Coordinate media interviews and press briefings with leadership.
• Support crisis communication plans and timely responses to reputational concerns.
• Identify thought-leadership opportunities and manage agency relationships.
• Track media coverage, share of voice, and campaign performance.

Skills

Written & verbal comms

Media relations

Press releases drafting

Coordination & PM

Multi-project management

Education

Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, or related field

Job description

Job Description – Corporate Public Relations (PR)

Company: PALMONAS

Department: Marketing / Corporate Communications

Location: Pune, Maharashtra

Designation: Executive / Assistant Manager – Corporate PR (based on experience)

About PALMONAS

PALMONAS is a modern demi-fine jewellery brand focused on making premium, stylish, and accessible jewellery part of everyday life. We are looking for a proactive Corporate PR professional to strengthen our brand reputation, build media relationships, and drive strategic communication initiatives.

Role Overview

The Corporate PR professional will be responsible for managing media relations, developing corporate communication strategies, securing press coverage, and enhancing PALMONAS’s brand visibility across relevant media platforms. The role will involve working closely with internal stakeholders, leadership, marketing, and external PR agencies to maintain consistent brand messaging.

Key Responsibilities

1. Media Relations & Coverage

• Build and maintain strong relationships with journalists, editors, media houses, and industry publications.
• Develop and distribute press releases, media pitches, company announcements, and corporate stories.
• Secure media coverage across business, lifestyle, fashion, retail, startup, and digital publications.
• Coordinate media interviews, leadership interactions, and press briefings.

2. Corporate Communications

• Develop communication strategies aligned with the company’s business objectives and brand positioning.
• Draft corporate announcements, leadership messages, company updates, and official statements.
• Ensure consistency in brand messaging across all external communication channels.
• Support communication related to business milestones, expansion plans, partnerships, product launches, and company achievements.

3. Brand Reputation & Crisis Communication

• Monitor media coverage, brand mentions, and public sentiment.
• Support the development of crisis communication plans and prepare timely responses to reputational concerns.
• Coordinate with internal teams to ensure accurate and consistent communication during sensitive situations.

4. Thought Leadership & Leadership Profiling

• Identify opportunities for leadership interviews, expert commentary, panel discussions, and industry events.
• Develop thought-leadership articles, opinion pieces, and interview briefs for senior management.
• Build the visibility and credibility of company leadership across relevant media platforms.

5. PR Agency & Stakeholder Management

• Coordinate with external PR agencies, vendors, and media partners.
• Manage PR calendars, campaign execution, deliverables, and timelines.
• Work closely with marketing, brand, HR, retail, and leadership teams to identify communication opportunities.

6. Reporting & Performance Tracking

• Track media coverage, share of voice, reach, sentiment, and campaign performance.
• Prepare periodic PR reports and media coverage summaries.
• Maintain media databases, press releases, editorial calendars, and communication records.

Required Skills & Qualifications

• Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• Relevant experience in corporate PR, media relations, brand communications, or agency PR.
• Excellent written and verbal communication skills.
• Strong media networking and relationship-management abilities.
• Experience drafting press releases, media pitches, corporate announcements, and leadership communication.
• Strong coordination, stakeholder-management, and project-management skills.
• Ability to manage multiple projects and work in a fast-paced environment.

Preferred Experience

• Experience with fashion, jewellery, lifestyle, D2C, retail, e-commerce, or consumer brands.
• Existing relationships with business, lifestyle, fashion, and startup media.
• Experience managing PR agencies and measuring media coverage.
• Exposure to crisis communication and leadership profiling.

Key Performance Indicators (KPIs)

• Quality and volume of earned media coverage.
• Media relationships and publication quality.
• Brand visibility and share of voice.
• Leadership profiling and thought-leadership opportunities.
• PR campaign execution within timelines.
• Media sentiment and corporate reputation.
• Effectiveness of PR reporting and agency management.

Ideal Candidate

A proactive and strategic communicator who can build meaningful media relationships, identify compelling brand stories, protect corporate reputation, and strengthen PALMONAS’s positioning in the fashion and lifestyle industry.