Corporate Marketing & Brand Communications

Abans Finance; Mumbai; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

Abans Financial Services Ltd. is seeking a dynamic Profile Corporate Marketing & Brand Communications professional to lead end-to-end marketing, branding and corporate communications across Abans Group.

The role will focus on strengthening brand visibility and supporting business growth through integrated campaigns. The ideal candidate will have an MBA/PGDM in Marketing, extensive BFSI marketing experience, and a track record of managing digital presence, campaigns, events and external agency

Qualifications

• MBA/PGDM in Marketing or related field.
• 58 years of relevant experience in corporate marketing and communications.
• Experience in BFSI/financial services or multi-business organisation preferred.

Responsibilities

• Develop and execute organisation-wide marketing plans.
• Drive corporate branding initiatives with consistent positioning across business verticals.
• Manage website, social media, SEO, and digital campaigns.
• Create marketing collaterals, presentations, newsletters and promotional content.
• Plan and implement campaigns to enhance brand awareness and ROI.
• Oversee events, PR, sponsorships and media coordination.
• Collaborate with business heads and external agencies to execute marketing initiatives.
• Monitor budgets and measure campaign performance.

Skills

Brand management

Digital marketing

Campaign management

Communication skills

Agency management

Strategic planning

Analytics & budgeting

Education

MBA/PGDM in Marketing

Job description

Profile Corporate Marketing & Brand Communications

Abans Financial Services Ltd. is a listed, diversified financial services company offering a comprehensive suite of solutions across broking, commodity trading, asset management, financing, and investment advisory. Headquartered in Mumbai, the company operates with a strong presence in both Indian and global markets, serving institutional, corporate, and retail clients. As part of the larger Abans Group, the company continues to expand its footprint by delivering integrated financial services and building robust technology platforms to support its growing client base.

Location: Nariman Point, Mumbai

Experience: 58 Years

Industry Preference: Stockbroking, Capital Markets, Trading, Brokerage, and Financial Services.

Role Overview

We are looking for a dynamic and result-oriented marketing professional to drive end-to-end marketing, branding and corporate communication initiatives across Abans Group and its business verticals. The role will focus on strengthening brand visibility, executing marketing strategies, managing digital presence and supporting business growth through effective marketing initiatives.

Key Responsibilities

• Marketing Strategy: Develop and execute organisation-wide marketing plans aligned with business objectives.
• Brand Management: Drive corporate branding initiatives and ensure consistent brand positioning across business verticals.
• Digital Marketing: Manage website, social media, SEO, digital campaigns and online brand visibility.
• Corporate Communications: Develop marketing collaterals, corporate presentations, newsletters and promotional content.
• Campaign Execution: Plan and implement marketing campaigns to enhance brand awareness, engagement and business opportunities.
• Events & PR: Manage corporate events, industry conferences, sponsorships, public relations and media coordination.
• Stakeholder Management: Collaborate with business heads, internal teams and external agencies to execute marketing initiatives.
• Budget & Analytics: Manage marketing budgets, monitor campaign performance and measure effectiveness and ROI.

Educational Qualifications

• MBA / PGDM in Marketing, Mass Communication or a related discipline.
• 58 years of relevant experience in corporate marketing, branding and communications.
• Experience in BFSI, financial services or a multi-business organisation preferred.

Required Skills & Competencies

• Strong understanding of corporate branding and integrated marketing.
• Hands-on experience in digital marketing, social media and campaign management.
• Excellent written and verbal communication skills.
• Experience in managing marketing agencies, vendors and external partners.
• Strong creative thinking, planning and execution capabilities.
• Ability to independently manage multiple projects and coordinate with business stakeholders.
• Familiarity with marketing analytics, reporting and budget management.
• Understanding of financial services marketing and regulatory communication requirements will be an advantage.

Ideal Candidate Profile

A proactive, hands-on marketing professional capable of independently driving the Group's marketing and branding initiatives, managing external agencies and working closely with business stakeholders to enhance corporate visibility and support business growth.