Corporate Marketing & Brand Communications

Abans Finserv; Maharashtra; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Abans Financial Services Ltd. is seeking a dynamic marketing professional to lead end-to-end marketing, branding and corporate communications across the Abans Group.

Based in Nariman Point, Mumbai, you will strengthen brand visibility and drive growth through strategic campaigns and digital initiatives. The role requires 5–8 years of relevant experience in corporate marketing within BFSI or financial services, with strong communication and stakeholder management skills.

Qualifications

• MBA/PGDM in Marketing or related field.
• 5–8 years of corporate marketing experience.
• Experience in BFSI/financial services preferred.

Responsibilities

• Marketing Strategy: Develop and execute organisation-wide marketing plans aligned with business objectives.
• Brand Management: Drive corporate branding initiatives and ensure consistent brand positioning across business verticals.
• Digital Marketing: Manage website, social media, SEO, digital campaigns and online brand visibility.
• Corporate Communications: Develop marketing collaterals, corporate presentations, newsletters and promotional content.
• Campaign Execution: Plan and implement marketing campaigns to enhance brand awareness, engagement and business opportunities.
• Events & PR: Manage corporate events, industry conferences, sponsorships, public relations and media coordination.
• Stakeholder Management: Collaborate with business heads, internal teams and external agencies to execute marketing initiatives.
• Budget & Analytics: Manage marketing budgets, monitor campaign performance and measure effectiveness and ROI.

Skills

Corporate branding

Integrated marketing

Digital marketing

Brand communications

Content creation

Vendor management

Campaign management

Analytics & budgeting

Excellent communication

Education

MBA / PGDM in Marketing

Experience in BFSI / financial services (preferred)

Job description

Abans Financial Services Ltd. is a listed, diversified financial services company offering a comprehensive suite of solutions across broking, commodity trading, asset management, financing, and investment advisory. Headquartered in Mumbai, the company operates with a strong presence in both Indian and global markets, serving institutional, corporate, and retail clients. As part of the larger Abans Group, the company continues to expand its footprint by delivering integrated financial services and building robust technology platforms to support its growing client base.

Profile –Corporate Marketing & Brand Communications

Location

Nariman Point, Mumbai

Experience

5–8 Years

Industry Preference

Stockbroking, Capital Markets, Trading, Brokerage, and Financial Services.

Role Overview

We are looking for a dynamic and result-oriented marketing professional to drive end-to-end marketing, branding and corporate communication initiatives across Abans Group and its business verticals. The role will focus on strengthening brand visibility, executing marketing strategies, managing digital presence and supporting business growth through effective marketing initiatives.

Key Responsibilities

• Marketing Strategy: Develop and execute organisation-wide marketing plans aligned with business objectives.
• Brand Management: Drive corporate branding initiatives and ensure consistent brand positioning across business verticals.
• Digital Marketing: Manage website, social media, SEO, digital campaigns and online brand visibility.
• Corporate Communications: Develop marketing collaterals, corporate presentations, newsletters and promotional content.
• Campaign Execution: Plan and implement marketing campaigns to enhance brand awareness, engagement and business opportunities.
• Events & PR: Manage corporate events, industry conferences, sponsorships, public relations and media coordination.
• Stakeholder Management: Collaborate with business heads, internal teams and external agencies to execute marketing initiatives.
• Budget & Analytics: Manage marketing budgets, monitor campaign performance and measure effectiveness and ROI.

Educational Qualifications

• MBA / PGDM in Marketing, Mass Communication or a related discipline.
• 5–8 years of relevant experience in corporate marketing, branding and communications.
• Experience in BFSI, financial services or a multi-business organisation preferred.

Required Skills & Competencies

• Strong understanding of corporate branding and integrated marketing.
• Hands-on experience in digital marketing, social media and campaign management.
• Excellent written and verbal communication skills.
• Experience in managing marketing agencies, vendors and external partners.
• Strong creative thinking, planning and execution capabilities.
• Ability to independently manage multiple projects and coordinate with business stakeholders.
• Familiarity with marketing analytics, reporting and budget management.
• Understanding of financial services marketing and regulatory communication requirements will be an advantage.

Ideal Candidate Profile

A proactive, hands-on marketing professional capable of independently driving the Group's marketing and branding initiatives, managing external agencies and working closely with business stakeholders to enhance corporate visibility and support business growth.