Copywriter [Marketing Communications]

ALLEN Career Institute Pvt. Ltd.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading educational technology company in Bengaluru is seeking a talented Copywriter to craft engaging marketing content. This role involves creating compelling copy for CRM campaigns and performance marketing across various digital platforms. Ideal candidates will have 3-5 years of experience in copywriting, strong portfolios, and proficiency in English and Hindi. Join us to impact the education landscape in India positively.

Qualifications

• 3-5 years of proven experience in copywriting, preferably in tech or digital environments.
• Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
• Creative thinker with a detail-oriented approach.

Responsibilities

• Create engaging, on-brand copy for CRM campaigns to enhance customer engagement.
• Develop high-converting ad copy for performance marketing campaigns across digital platforms.
• Write impactful content for social media posts and stories.

Skills

Copywriting

Performance marketing

Social media marketing

English proficiency

Hindi proficiency

Job description

Overview

At ALLEN Online, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionizing education with a tech-first approach. We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.

Website: https://allen.in

Location: Bengaluru, ETV Bellandur

Work Arrangement: On Site / WFO

Reporting to: AGM - Marketing

Role Overview

In this role, you will be responsible for crafting compelling and persuasive content that drives customer retention and acquisition. Your work will directly impact key marketing channels, including CRM, performance marketing, and social media. You will ensure our messaging resonates with diverse audiences and achieves measurable results.

Job Responsibilities

• Create engaging, on-brand copy for CRM campaigns (including WhatsApp, emails, push notifications, and SMS) to enhance customer engagement and retention.
• Develop high-converting ad copy for performance marketing campaigns across digital platforms (Google Ads, Meta, etc.).
• Write impactful content for social media posts, stories, and captions to engage existing customers and attract new audiences.
• Collaborate with marketing, design, business, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
• Test, analyse, and optimise copy based on performance metrics and A/B testing results.
• Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.

What we are looking for

• 3-5 years of proven experience in copywriting, preferably in tech, digital, or startup environments.
• Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
• Strong proficiency in English and Hindi.
• Ability to write clear, concise, and persuasive copy tailored to different target audiences.
• Understanding of customer retention and acquisition strategies.
• Familiarity with A/B testing and performance metrics in marketing campaigns.
• Excellent communication and collaboration skills.
• Creative thinker with a detail-oriented approach.

Why Join us

Join us in shaping the future of learning. Be part of a team that\'s driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.