Copywriter

Blufig Digital Private Limited; Bengaluru; On-site; INR 550,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Competitive salary

Team collaboration

Fast-paced environment

Job summary

Blufig Digital Private Limited in Bengaluru, India is seeking a skilled Copywriter with 2-4 years of experience to craft clear, persuasive B2B tech and SaaS content across websites, ads, emails, case studies, and social posts. You will translate complex products into business-ready messaging and work with a cross-functional team to maintain brand voice.

This full-time role requires collaboration, editing excellence, and a proactive AI approach to speed drafts while preserving craft.

Qualifications

• 2-4 years copywriting experience, preferably in B2B/agency
• Proven ability to write for tech, SaaS, or complex-product categories; portfolio required
• Strong grasp of content strategy and purpose of pieces
• Comfortable with short-form (ads, social, CTAs) and some long-form (blogs, case studies) writing
• Excellent editing instincts and ability to improve others' drafts

Responsibilities

• Write and edit copy across channels: websites, landing pages, ads, emails, case studies, LinkedIn, and short-form content for B2B clients
• Translate dense technical products into clear, business-facing messaging
• Collaborate with writers, editors, strategists, designers, and account managers to develop concepts
• Maintain brand voice guidelines across multiple clients
• Own editorial process from brief to final draft, including calendars, strategy, revisions, and approvals
• Use AI writing tools to speed up drafts while preserving quality
• Stay current on B2B content trends and AI-assisted writing practices

Skills

Copywriting

Tech/SaaS writing

Content strategy

Editing

Short-form & Long-form writing

Tools

WordPress

HubSpot

Email tools

Job description

Copywriter

Bangalore South, India | Posted on 08/17/2026

Shape how tech brands speak - and teach AI to write like a human.

Full-time/ 2-4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do

• Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
• Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
• Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
• Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
• Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
• Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
• Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements

What we're looking for

Skills & experience

• 2-4 years of copywriting experience, preferably in a B2B or agency context.
• Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
• Strong grasp of content strategy: why a piece exists, not just how it reads.
• Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
• Excellent editing instincts, ability to improve others' drafts as naturally as your own.

Traits we value

• Curious and critical: you ask why before you ask how.
• Comfortable with ambiguity: you can shape a brief that arrives half-formed.
• Detail-obsessed without losing the big picture.
• Fast, without sacrificing craft: agency pace is real.
• Collaborative and ego-light; great ideas can come from anywhere.

Your AI edge

This is not optional. AI fluency is a core expectation for this role.

Writing & ideation

• Use LLMs to prototype angles, headlines, and structures before committing to a direction.
• Generate first-draft variations at speed and select or synthesize the strongest output.
• Detect and eliminate AI-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
• Infuse client voice, specificity, and editorial judgment into AI-assisted drafts.

Efficiency & workflow

• Build repeatable AI-assisted workflows for research, brief-parsing, and content repurposing.
• Cut non-creative time so more hours go into strategy and craft.
• Write precise, context-rich prompts that produce usable output on the first or second try.
• Iterate prompts the way you'd iterate copy; with intent, not guesswork.

Nice to have

• Experience with SEO fundamentals: keyword mapping, on-page optimization, content clustering.
• Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
• Exposure to ABM (account-based marketing) content strategies.
• Basic understanding of the B2B sales funnel and how content maps to buying stages.
• Competitive salary and benefits package.
• Health insurance for you and your family.
• Opportunity to work with a talented and passionate team.
• Fast-paced and dynamic work environment.
• The chance to make a real impact on our clients' businesses.