Brand Manager

ALLEN Career Institute Pvt. Ltd.; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading educational institution in India is looking for a Brand Manager to enhance brand identity and drive enrollment. The role involves developing brand strategies, managing campaigns, and ensuring consistent messaging across channels. Ideal candidates have an MBA, experience in brand management, and at least 3 years in marketing.

Qualifications

• Proven experience in brand management, preferably in the education sector.
• Minimum 3 years of experience in marketing.

Responsibilities

• Develop and implement brand strategies.
• Plan, execute, and oversee marketing campaigns.
• Develop consistent brand messaging across all channels.
• Write creative briefs for marketing initiatives.
• Oversee the creation of engaging content.
• Implement strategies to drive student enrollment.
• Track KPIs to measure brand effectiveness.
• Collaborate with internal and external stakeholders.

Skills

Analytical skills

Project management

Creative thinking

Task prioritization

Education

MBA from top B-school

Job description

About ALLEN Digital:

At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionizing education with a tech-first approach.

We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.

Website : https://allen.in

Position Overview

As a Brand Manager, you will play a key role in shaping and enhancing our brand identity, ensuring consistent and impactful messaging across all platforms. Your responsibilities will include developing and executing brand strategies, writing creative briefs, and overseeing marketing processes to drive brand growth and awareness.

Key Responsibilities

• Brand Strategy Development & Execution: Develop and implement comprehensive brand strategies to enhance brand identity and market position. Define the brand's mission, vision, and values to align with the institution\'s goals. Create and manage a brand calendar to plan and execute marketing campaigns and initiatives.
• Campaign Management: Plan, execute, and oversee marketing campaigns to promote the brand and drive enrollment. Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
• Brand Messaging and Communication: Develop and maintain consistent brand messaging across all marketing channels and materials. Ensure that all communication reflects the brand\'s values and resonates with the target audience.
• Creative Brief Writing: Write clear, concise, and compelling creative briefs for marketing campaigns and initiatives. Collaborate with creative teams to ensure the briefs align with brand objectives and messaging.
• Content Creation and Management: Oversee the creation of content, including digital, print, and social media, to support brand initiatives. Ensure content aligns with brand standards and engages the target audience effectively.
• Lead Generation and Enrollment: Implement strategies to drive student enrollment and generate high-quality leads. Utilize digital marketing channels, CRM systems, and data analytics to track and optimize lead conversion.
• Performance Measurement and Reporting: Track key performance indicators (KPIs) to measure the effectiveness of brand initiatives. Prepare and present reports on brand performance, providing insights and recommendations for improvement.
• Stakeholder Collaboration: Work closely with internal stakeholders, such as zones, business development, product, and customer service, to align brand initiatives with business objectives. Build and maintain strong relationships with external partners, such as agencies, vendors, and media outlets.

Required Skillsets

• Strong analytical skills to interpret market data and derive actionable insights.
• Excellent project management and process optimization skills
• Ability to prioritize tasks, manage deadlines, and ensure quality in all deliverables
• Ability to think creatively and develop innovative marketing ideas and campaigns
• Ability to work in fast-paced, dynamic environment

Qualifications

• MBA from top B-school
• Proven experience in brand management, preferably in the education sector, telecom, financial services or quick-commerce
• Minimum 3 years of experience in marketing