Copywriter (Luxury Brands Experience Must)

GLOBELANCE; Varanasi; On-site; INR 427,000 - 511,000; Full time

Job summary

Globelance is seeking a Copywriter to craft compelling voice for 3-4 premium brands across touchpoints. You will write long-form storytelling and sharp social copy, collaborating with designers on digital campaigns.

Based in Delhi (on-site), you will manage content calendars, SEO-minded captions, and scripts for UGC and short-form videos, contributing to brand positioning in the luxury lifestyle space.

Qualifications

• 1–3 years of agency experience (Advertising/Creative/PR/Communications).
• Portfolio showing Beauty, Fashion, Wellness, or Lifestyle brand work; luxury/premium experience is required.

Responsibilities

• Develop and maintain the brand voice for 3–4 premium brands across touchpoints.
• Collaborate with designers and art directors to ideate and execute digital campaigns.

Skills

Video

Strategy

Storytelling

Social media

Digital

Management

Art

UGC

Algorithms

Job description

Copywriter (Premium & Luxury Brands)

Location: Delhi (On-site)

Experience: 1-3 Years (Mandatory Agency Background)

Compensation: Up to ₹42,000 per month

Key Responsibilities

• Brand Voice & Storytelling: Develop and maintain the unique voice for 3-4 premium/luxury brands. Ensure consistency across all touchpoints.
• Campaign Conceptualization: Collaborate with designers and art directors to brainstorm and execute high-impact digital campaigns.
• Social Media Management:
  • Craft compelling, platform-specific captions that drive engagement.
  • Manage and execute comprehensive content calendars.
  • Apply SEO best practices to social media copy to maximize reach.
• Video & UGC Scripts: Write punchy, authentic scripts for UGC (User Generated Content) and short-form video content (Reels/TikTok/Shorts).
• Strategy: Act as a creative partner in content strategy, identifying trends and opportunities to elevate brand positioning.

What We're Looking For

• Agency DNA: You must have 1-3 years of experience working in an Advertising, Creative, PR, or Communication agency. Candidates without agency experience will not be considered.
• Industry Expertise: A strong portfolio showcasing work for Beauty, Fashion, Wellness, or Lifestyle brands. Experience with international or luxury/premium brands is a non-negotiable requirement.
• Creative Versatility: Ability to switch between long-form storytelling and short-form social copy effortlessly.
• Collaborative Spirit: You enjoy working in a fast-paced environment where copy and design are developed in tandem.
• Bonus Points:
  • Experience in end-to-end digital campaign management.
  • A strategic mindset (Content Strategist experience).
  • Deep understanding of social media algorithms and community management.

Why Join Us?

• Work on a diverse portfolio of high-end, international, and luxury brands.
• Collaborate with a talented creative team in a dynamic agency environment.
• Opportunity to sharpen your strategic and creative skills in the premium lifestyle space.

Skills: video,art,strategy,storytelling,digital,management,social media,ugc,algorithms