Copywriter (Luxury Brands Experience Must)

GLOBELANCE; New Delhi; On-site; INR 427,000 - 511,000; Full time

Job summary

Globelance in Delhi is seeking a Copywriter to craft voice for 3-4 premium brands, balancing luxury storytelling with platform-specific content across social, video, and campaigns. You will collaborate with designers and art directors in a fast-paced agency setting, switching between long-form narratives and short-form social copy, while ensuring consistency and high-end brand positioning.

Experience in beauty, fashion, wellness or lifestyle and international luxury brands is required; 1-3 years

Qualifications

• Agency DNA: 1–3 years in an Advertising, Creative, PR or Communication agency.
• Industry expertise in Beauty, Fashion, Wellness or Lifestyle with luxury brands.
• Creative versatility to switch between long-form storytelling and short-form copy.
• Collaborative spirit in a fast-paced, design-driven environment.
• Bonus points for end-to-end digital campaign management and content strategy experience.

Responsibilities

• Brand voice and storytelling for 3–4 premium brands with consistent tone.
• Collaborate with designers and art directors on digital campaigns.
• Craft platform-specific captions and manage content calendars.
• Write scripts for UGC and short-form videos (Reels/TikTok/Shorts).
• Contribute to content strategy and identify opportunities for premium positioning.

Skills

video

art

strategy

storytelling

digital

management

social media

ugc

algorithms

Job description

Copywriter (Premium & Luxury Brands)

Location: Delhi (On-site)

Experience: 1-3 Years (Mandatory Agency Background)

Compensation: Up to ₹42,000 per month

Key Responsibilities

• Brand Voice & Storytelling: Develop and maintain the unique voice for 3-4 premium/luxury brands. Ensure consistency across all touchpoints.
• Campaign Conceptualization: Collaborate with designers and art directors to brainstorm and execute high-impact digital campaigns.
• Social Media Management:
  • Craft compelling, platform-specific captions that drive engagement.
  • Manage and execute comprehensive content calendars.
  • Apply SEO best practices to social media copy to maximize reach.
• Video & UGC Scripts: Write punchy, authentic scripts for UGC (User Generated Content) and short-form video content (Reels/TikTok/Shorts).
• Strategy: Act as a creative partner in content strategy, identifying trends and opportunities to elevate brand positioning.

What We're Looking For

• Agency DNA: You must have 1-3 years of experience working in an Advertising, Creative, PR, or Communication agency. Candidates without agency experience will not be considered.
• Industry Expertise: A strong portfolio showcasing work for Beauty, Fashion, Wellness, or Lifestyle brands. Experience with international or luxury/premium brands is a non-negotiable requirement.
• Creative Versatility: Ability to switch between long-form storytelling and short-form social copy effortlessly.
• Collaborative Spirit: You enjoy working in a fast-paced environment where copy and design are developed in tandem.
• Bonus Points:
  • Experience in end-to-end digital campaign management.
  • A strategic mindset (Content Strategist experience).
  • Deep understanding of social media algorithms and community management.

Why Join Us?

• Work on a diverse portfolio of high-end, international, and luxury brands.
• Collaborate with a talented creative team in a dynamic agency environment.
• Opportunity to sharpen your strategic and creative skills in the premium lifestyle space.

Skills: video,art,strategy,storytelling,digital,management,social media,ugc,algorithms