Copywriter

Dentsu Webchutney; Mumbai; Presencial; INR 650.000 - 900.000; Jornada completa

Descripción de la vacante

Iprospect in Mumbai is seeking a creative writer to conceptualise and realise ideas through language across consumer experiences. You’ll shape short-form and long-form copy, establishing tonality and brand voice across channels.

You’ll mentor junior team members, collaborate with Art Directors and the Creative Director, and proactively identify opportunities to elevate client work while delivering compelling narratives. This is a permanent, full-time role in a fast-paced agency environment.

Formación

• Experience writing for multiple channels and formats.
• Ability to establish tonal consistency across campaigns.
• Proven track record of crafting compelling brand narratives.

Responsabilidades

• Writes narratives, scripts and treatments for campaigns.
• Expresses ideas clearly, on brand and on audience.
• Presents concepts to internal teams and clients with structure.
• Ensures brand guidelines and positioning are upheld.
• Supports use of technology to solve business problems.
• Contributes work to pitches and proposals.
• Drives briefs quality, reviews, feedback and collaboration.
• Identifies opportunities for creative work with senior guidance.
• Executes concepts with Art Director under direction of Creative Director

Conocimientos

Creative writing

Brand voice development

Storytelling

Mentoring juniors

Presentation skills

Descripción del empleo

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Key responsibilities:

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Location: Mumbai

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent