Copywriter (Mid-Level)

Option Designs; Haryana; On-site; INR 670,000 - 837,000; Full time

Job summary

Option Designs is seeking a creative Copywriter with 4+ years in an advertising agency to craft compelling communication for digital, print, social media, and integrated campaigns. You will develop concepts, write persuasive copy, and collaborate with art directors to deliver cohesive brand stories.

The ideal candidate has excellent English writing, editing, and proofreading skills, plus the ability to turn ideas into powerful campaigns and scripts for digital films or reels.

Qualifications

• Minimum 4 years of experience in advertising or creative agency.
• Strong portfolio with campaign work across digital and traditional media.
• Excellent command of English with writing, editing and proofreading skills.
• Ability to think conceptually and convert ideas into compelling brand stories.
• Experience in scriptwriting for digital films, reels, and promotional videos is a plus.
• Strong collaboration, communication and presentation skills.

Responsibilities

• Develop creative concepts and write impactful copy for integrated campaigns.
• Create copy for social media, print ads, websites, brochures and outdoor campaigns.
• Write taglines, headlines, campaign slogans, scripts, captions and brand communications.
• Create catchy headlines, taglines, slogans, scripts and long‑form content.
• Collaborate with Art Directors, Graphic Designers and Account Managers to deliver cohesive creative solutions.
• Translate client briefs into engaging communication strategies and ensure consistent brand voice.
• Participate in brainstorming sessions and contribute innovative campaign ideas.
• Conduct market and competitor research to develop relevant content.
• Handle multiple projects simultaneously while meeting deadlines and quality standards.

Skills

Conceptual thinking

Copywriting

Editing

Communication

Presentation

Scriptwriting

Job description

We are looking for a creative and passionate Copywriter with 4+ years of experience in an advertising agency environment. The ideal candidate should possess strong conceptual thinking, excellent writing skills, and the ability to create compelling communication across digital, print, social media, and integrated campaigns.

Key Responsibilities

• Develop creative concepts and write impactful copy for integrated campaigns.
• Create copy for social media, print ads, websites, brochures, and outdoor campaigns.
• Write taglines, headlines, campaign slogans, scripts, captions, and brand communication materials.
• Create catchy headlines, taglines, slogans, scripts, and long‑form content.
• Collaborate with Art Directors, Graphic Designers, and Account Managers to deliver cohesive creative solutions.
• Translate client briefs into engaging and effective communication strategies.
• Ensure consistency in brand voice, messaging, and tone across all touchpoints.
• Participate in brainstorming sessions and contribute innovative campaign ideas.
• Conduct market and competitor research to develop relevant and insightful content.
• Handle multiple projects simultaneously while adhering to deadlines and quality standards.
• Stay updated with advertising trends, digital platforms, and consumer behavior.

Qualifications & Experience

• Minimum 4 years of experience in an advertising or creative agency.
• Strong portfolio demonstrating campaign work across digital and traditional media.
• Excellent command of English with strong writing, editing, and proofreading skills.
• Ability to think conceptually and convert ideas into compelling brand stories.
• Experience in scriptwriting for digital films, reels, and promotional videos will be an advantage.
• Strong collaboration, communication, and presentation skills.

Preferred Skills

• Experience working on FMCG, retail, lifestyle, corporate, or real estate brands.

• Location: Work from Office – Sector 15, Gurugram.
• Pay: ₹60,000.00 - ₹75,000.00 per month
• Work Location: In person