Assistant Creative Director

Diamond Atelier; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Diamond Forest in New York, with operations in Mumbai and other cities, seeks an Assistant Creative Director to elevate campaign work from good to exceptional. You will lead across concept, art direction, photography, film, styling, social content and production, not just desk work.

You will be deeply involved on set, review footage, and help shape every frame to feel like a world rather than an advertisement, pushing for a strong visual language across stills and motion.

Qualifications

• Develop concepts that go beyond conventional jewelry advertising.
• Translate abstract ideas into clear visual executions.
• Build moodboards, reference decks, shot concepts and visual treatments.
• Push concepts to a distinct point of view.

Responsibilities

• Develop ideas for campaigns, social films, editorials, product stories.
• Work with photographers, stylists, set designers and production teams on pre‑production and on set.
• Define composition, camera language, styling, props and locations.
• Review selects, edits and final outputs and push them further.
• Create content that builds a luxury brand and engages audiences.

Skills

Concept development

Art direction

Photography

Film direction

Styling

Storytelling

Tools

Adobe Photoshop

Adobe Premiere Pro

Moodboards

Job description

We are not looking for someone to make more content.

We are looking for someone who can make better content.

Diamond Atelier is a New York–headquartered lab‑grown diamond company with operations across New York, Mumbai, Delhi, and Surat.

Diamond Forest is our diamond jewelry brand in New York.

We are building an ambitious in‑house creative operation around the brand, and we're looking for an Assistant Creative Director who can help take the work from good to exceptional.

Someone who looks at a campaign and asks:

Why does this look like this?

Could the frame be stronger?

Could the styling be more unexpected?

Could the light tell more of the story?

Could the edit have more tension?

Could we make this feel like a world instead of an advertisement?

If you think like that, keep reading.

THE ROLE

You will work across concept, art direction, photography, film, styling, social content and campaign production.

This is not a desk‑only creative role.

You will be involved in the work — developing ideas, building references, preparing shoots, working with the production team, being on set, reviewing footage, challenging executions and helping take the final output to a significantly higher level.

We want someone who can take a creative thought from:

“What if we did this?”

to:

“This is exactly how we're going to make it.”

WHAT YOU'LL DO

Creative Direction

• Develop concepts that go beyond conventional jewelry advertising
• Translate abstract ideas into clear visual executions
• Build moodboards, reference decks, shot concepts, styling directions and visual treatments
• Push concepts until they have a distinct point of view
• Develop ideas for campaigns, social films, editorials, product stories and brand storytelling

Art Direction & Production

• Participate in pre‑production from concept through execution
• Work closely with photographers, cinematographers, stylists, set designers, editors and production teams
• Help define composition, camera language, styling, props, locations, movement and overall visual treatment
• Be deeply involved on set — not watching from the sidelines
• Know when something is working and, more importantly, when it isn't
• Help solve creative problems in real time
• Review selects, edits and final outputs and push them further

Content

• Develop ideas for Instagram, campaigns, website, launch content and brand films
• Understand the difference between content that fills a feed and content that builds a luxury brand
• Help create a recognizable visual language across stills and motion
• Think in sequences, narratives, visual hooks and storytelling — not just individual posts
• Find new ways to make jewelry feel desirable, emotional and culturally relevant

Creative Standards

• Study the best work coming out of global luxury, fashion, jewelry, beauty and culture
• Bring new visual references and creative thinking into the team
• Challenge predictable ideas and executions
• Maintain a high bar for composition, styling, lighting, typography, editing and overall visual quality
• Help ensure every piece of communication feels intentional and unmistakably Diamond Forest