Copywriter

Glide Brands; Maharashtra; On-site; INR 450,000 - 750,000; Full time

Job summary

Glide Brands in India is looking for a Copywriter – Brand & Social (belif & The Face Shop India) to craft premium, consumer-focused copy across social, websites, emails and campaigns. You will turn skincare science into compelling stories and partner with designers, marketers and brand managers to maintain a premium voice.

The role requires 2–5 years in beauty copywriting, a strong eye for detail, and the ability to work independently on multiple campaigns with tight deadlines.

Qualifications

• 2–5 years of copywriting experience in beauty or premium brands.
• Strong English writing with sharp, concise style.
• Social-first storytelling and performance marketing understanding.
• Independent worker with ability to manage campaigns and deadlines.
• Brand- and consumer-focused storytelling.

Responsibilities

• Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaigns.
• Write sharp hooks that stop scrolling within seconds.
• Develop concepts, headlines, taglines, scripts and messaging.
• Write brand-building and performance marketing copy.
• Translate skincare science and benefits into consumer stories.
• Collaborate with designers, content creators, marketers and brand managers.
• Ensure every word feels premium and on-brand.
• Stay on trend with beauty and internet culture.

Skills

Copywriting

Beauty copy

Social storytelling

Performance marketing

Attention to detail

Job description

Copywriter – Brand & Social (belif & The Face Shop India)

If your writing can make someone stop scrolling, feel something, and instantly understand a brand's value, we'd love to meet you.

Brands: India's leading Korean skincare brands, each with a distinct personality.

belif is premium and honest, hydration first philosophy brand.

The Face Shop is fresh, approachable, trend-aware and rooted in everyday beauty.

What you'll do

• Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
• Write sharp, high-performing hooks that capture attention within the first few seconds.
• Develop concepts, headlines, taglines, scripts and campaign messaging.
• Write both brand-building and performance marketing copy.
• Turn skincare science, ingredients and product benefits into compelling consumer stories.
• Collaborate closely with designers, content creators, performance marketers and brand managers.
• Ensure every word feels premium, intentional and on-brand.
• Stay on top of beauty trends, internet culture and global content to inspire fresh ideas.

We're looking for someone who

• Has 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle, luxury or premium consumer brands.
• Understands social-first storytelling and performance marketing.
• Writes concise, memorable copy without relying on clichés.
• Has exceptional English writing skills and a strong eye for detail.
• Understands consumer psychology and what makes people stop scrolling.
• Can work independently while managing both campaigns and deadlines.