Copywriter

Verve Advertising; Gurugram District; On-site; INR 450,000 - 900,000; Full time

Job summary

Verve Advertising in India is seeking a skilled copywriter with 2–4 years agency experience to craft compelling digital content and drive integrated campaigns. You will shape concepts, write across formats, and ensure brand voice consistency for B2B and B2C clients.

You’ll translate briefs into clear messaging, present ideas to teams and clients, and collaborate with creative and account teams to deliver high-impact results in a fast-paced environment. A strong portfolio is essential.

Qualifications

• 2–4 years of agency copywriting experience for digital campaigns.
• A portfolio with short-form ad copy and multi-channel work.
• Strong understanding of digital advertising platforms and formats.
• Ability to translate briefs into clear, engaging messaging.

Responsibilities

• Campaign Conceptualization: Brainstorm and develop creative ideas for integrated digital campaigns.
• Multi-Format Copywriting: Write persuasive copy across touchpoints.
• Brand Voice Adaptation: Maintain distinct tone-of-voice for multiple client brands.
• Pitch & Presentation: Present concepts internally and to clients with rationale.
• Quality & Consistency: Proofread and ensure grammar, accuracy, and brand alignment.

Skills

Copywriting

Digital marketing

Brand voice adaptation

Communication

Job description

• Campaign Conceptualization:Brainstorm and develop creative ideas for integrated digital campaigns for clients.
• Multi-Format Copywriting:Write clear, persuasive, and channel-appropriate copy across various touchpoints
• Brand Voice Adaptation:Quickly adopt and maintain distinct tone-of-voice guidelines for multiple client brands spanning B2B and B2C industries.
• Pitch & Presentation:Present creative concepts internally and to clients, articulating the strategic rationale behind your messaging choices.
• Quality & Consistency:Proofread and edit all creative deliverables to ensure high standards of grammar, accuracy, and brand alignment prior to client review.

Key Responsibilities

• Campaign Conceptualization:Brainstorm and develop creative ideas for integrated digital campaigns for clients.
• Multi-Format Copywriting:Write clear, persuasive, and channel-appropriate copy across various touchpoints
• Brand Voice Adaptation:Quickly adopt and maintain distinct tone-of-voice guidelines for multiple client brands spanning B2B and B2C industries.
• Pitch & Presentation:Present creative concepts internally and to clients, articulating the strategic rationale behind your messaging choices.
• Quality & Consistency:Proofread and edit all creative deliverables to ensure high standards of grammar, accuracy, and brand alignment prior to client review.

Requirements & Qualifications

• Experience:2-4 years of agency experience as a copywriter, focusing on digital marketing and performance campaigns.
• Portfolio:A portfolio demonstrating strong conceptual thinking, short-form ad copy, long-form digital content, and multi-channel campaign work.
• Digital Native:Deep understanding of current digital advertising platforms, content formats, and trends across social media.
• Strategic Thinking:Ability to translate complex briefs, consumer research, and client goals into clear, engaging messaging strategies.