Junior Copywriter

Tonic Worldwide; Mumbai; On-site; INR 450,000 - 600,000; Full time

Job summary

Tonic Worldwide is seeking a creative copywriter with 1–2 years of advertising or digital agency experience. You will write across social, digital and integrated campaigns, while developing ideas with designers and strategists. You will translate briefs into culturally relevant ideas and bring strong branding voices to life across platforms.

Presenting work confidently and iterating based on feedback are key. Stay plugged into culture and trends to keep the work fresh and impactful.

Qualifications

• 1–2 years of advertising or digital agency experience.
• A portfolio that shows strong conceptual thinking.
• Excellent command of English with great attention to detail.
• Thinks beyond captions and enjoys solving creative problems.
• Comfortable juggling brands and deadlines.
• Curious, collaborative and always looking to make the work better.
• Naturally spot insights in everyday conversations.
• Rewrite ad copy in your head.
• Have opinions on campaigns, not just captions.
• Believe the best copy is often the simplest.

Responsibilities

• Write copy across social, digital, integrated campaigns, films, websites and presentations.
• Develop campaign ideas with designers, strategists and the wider creative team.
• Bring brand voices to life across multiple categories and platforms.
• Translate briefs into sharp, culturally relevant creative ideas.
• Present work confidently, iterate based on feedback, and keep raising the bar.
• Stay plugged into culture, trends, advertising and everything people are talking about.

Skills

Advertising exp

Copywriting

Portfolio

English fluency

Creativity

Collaboration

Insight spotting

Brainstorming

Brand voice

Deadline mgmt

Job description

• Write copy across social, digital, integrated campaigns, films, websites and presentations.
• Develop campaign ideas with designers, strategists and the wider creative team.
• Bring brand voices to life across multiple categories and platforms.
• Translate briefs into sharp, culturally relevant creative ideas.
• Present work confidently, iterate based on feedback, and keep raising the bar.
• Stay plugged into culture, trends, advertising and everything people are talking about.

What we're looking for

• 1–2 years of advertising or digital agency experience.
• A portfolio that shows strong conceptual thinking, not just good writing.
• Excellent command of English with great attention to detail.
• Someone who thinks beyond captions and enjoys solving creative problems.
• Comfortable juggling brands and deadlines.
• Curious, collaborative and always looking to make the work better.
• Naturally spot insights in everyday conversations.
• Rewrite ad copy in your head.
• Have opinions on campaigns, not just captions.
• Believe the best copy is often the simplest.