Senior Copywriter

Group Bayport; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Group Bayport is seeking a copywriter who blends storytelling with e-commerce. You will shape brand voice across websites, product pages, campaigns, and digital platforms, collaborating with designers, marketers, and product teams to deliver conversion-driven content.

You’ll write for brand storytelling, campaigns, and UX writing across the shopping journey, while ensuring SEO-friendly product descriptions and consistency across media.

Qualifications

• 6-9 years of copywriting experience, with at least 4 years in e-commerce or D2C brands.

Responsibilities

• Brand storytelling across portfolio with distinct brand voices.
• Ideate and write for digital campaigns (performance marketing, email, social, landing pages).
• Craft user-centric copy across the entire shopping journey from homepages to checkout.

Skills

Copywriting

E-commerce copywriting

UX writing

Brand storytelling

Cross-functional collaboration

Time management

Job description

Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 2000+ people. Having scaled to USD 150mn in 14 years, we believe we are at the cusp of exponential and disruptive growth ahead.

For more about Group Bayport, Pls visit-

Website: https://groupbayport.com/about-us/

LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/

Job Overview:

We’re looking for a Copywriter who blends the art of storytelling with the science of e-commerce. You’ll shape how our brands speak—across websites, product pages, campaigns, and digital platforms. You’ll collaborate with designers, marketers, and product teams to create compelling, conversion-driven content that elevates the brand experience.

Key Responsibilities

Brand Storytelling

Help define and maintain distinct brand voices across our portfolio. Build narratives that bring our brand values and products to life.

Campaign Development

Ideate and write for digital-first campaigns (performance marketing, email, social, landing pages, etc.) that are both creatively engaging and conversion-driven.

E-Commerce UX Writing

Craft user-centric copy across the entire shopping journey—from homepages to checkout, ensuring clarity, consistency, and ease of navigation.

Product & Category Descriptions

Write concise and persuasive product content that sells while maintaining brand tone and SEO best practices.

Work closely with designers, product managers, and performance marketers to generate creative ideas that work across media.

Content Optimization

Use A/B testing and performance data to continually refine messaging and drive results.

Qualifications and Requirements

• 6-9 years of experience in copywriting, with at least 4 years in e-commerce or D2C brands
• Strong grasp of UX writing principles and how language supports user journeys and conversion funnels
• Able to switch tones and styles for different brands and audiences
• Highly collaborative with strong attention to detail
• Experience working in fast-paced environments with tight deadlines
• Bonus: Prior experience working with lifestyle/home/interior or fashion brands

Group Bayport is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.