Opening For Content Writer- Lower Parel

Mahansaria Tyres Private Limited; Mumbai, Navi Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Mahansaria Tyres Private Limited in Mumbai is seeking a skilled Content Writer to craft product descriptions for our range of tyres and accessories. You will create engaging, clear content that highlights features, benefits, and USPs, while aligning with our brand voice and guidelines.

The ideal candidate has 4-5 years of content writing experience for ecommerce, a solid command of English, basic SEO knowledge, and comfort with CMS platforms.

Qualifications

• 3-4 years of experience in content writing for e-commerce or product catalogs.
• Excellent command of the English language with strong grammar and punctuation.
• Basic understanding of SEO and keyword optimization.
• Ability to translate technical features into consumer-friendly language.
• Experience with CMS platforms is a plus.

Responsibilities

• Write compelling product descriptions highlighting features, benefits, and USPs.
• SEO optimization: use relevant keywords for high visibility.
• Product research to gather specs and industry trends for listings.
• Collaborate with design, product, and marketing teams.
• Maintain consistency with brand tone and quality standards.
• Proofreading and editing for clarity and style.
• Stay updated on e-commerce content trends to keep listings fresh.
• Assist in developing content strategies based on customer feedback.
• Monitor social media queries and respond professionally when needed.

Skills

Content writing

SEO basics

Research skills

Editing & proofreading

CMS familiarity

Collaboration

Creative writing

Education

Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Tools

Shopify

Amazon

WooCommerce

Job description

CONTENT WRITER PROFILE REQUIREMENT

KEY RESPONSIBILITIES:

• Write Compelling Product Descriptions: Create engaging and informative product descriptions that highlight the features, benefits, and unique selling points (USPs) of each product.
• SEO Optimization: Write content that is optimized for search engines by using relevant keywords, ensuring high visibility on search platforms.
• Product Research: Conduct thorough research on products to gather key details, specifications, and industry trends to create accurate and persuasive product listings.
• Collaborate with Teams: Work closely with the design, product, and marketing teams to understand product attributes and translate them into engaging content.
• Maintain Consistency: Ensure that all product descriptions align with the companys tone, brand guidelines, and quality standards.
• Proofreading and Editing: Review and edit content to ensure it is free of errors, maintains clarity, and is consistent in style and voice.
• Continuous Improvement: Stay updated on industry trends, competitor strategies, and best practices for e-commerce content to ensure the product listings remain competitive and fresh.
• Content Strategy: Assist in developing strategies for product content based on customer behavior and feedback to improve sales conversion.
• Social Media Customer Support: Monitor and respond to customer queries, comments, and messages across the brand's social media platforms (such as Instagram, Facebook, Twitter/X, etc.) in a timely and professional manner. Escalate complex issues to the appropriate teams when required and maintain a positive brand image through all customer interactions.

SKILLS & QUALIFICATIONS:

• Experience: 3-4 years of experience in content writing, specifically in writing product descriptions for e-commerce websites, online marketplaces, or product catalogs.
• Writing Skills: Excellent command of the English language with strong grammar, punctuation, and attention to detail.
• SEO Knowledge: Basic understanding
• Research Skills: Ability to conduct in-depth product research and translate technical features into easy-to-understand, consumer-friendly language.
• Attention to Detail: High attention to detail with the ability to maintain accuracy while working under deadlines.
• Adaptability: Ability to adapt writing style for different product categories and target audiences.
• Tech-Savvy: Familiarity with content management systems (CMS) and product listing platforms, such as Shopify, Amazon, or WooCommerce, is a plus.
• Creative Thinking: Ability to think outside the box and create innovative product descriptions that stand out from competitors.
• Team Player: Strong communication and collaboration skills with the ability to work effectively within cross-functional teams.
• Educational Background: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.

DETAILS:

Designation: Sr. Executive / Assistant Manager

Experience Required: 4-5 years