Content Writer

Intellectual Capital HR Consulting Pvt. Ltd.; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a seasoned Content Writer with 3 to 4 years of experience to lead the brand narrative.

You will craft compelling stories that convert casual readers into loyal customers, with a deep understanding of the D2C ecosystem and the ability to explain technical sports gear to pros and beginners alike. You will own D2C copywriting, write engaging ads, develop long-form educational content, optimize for SEO, and ensure a consistent brand voice across all

Qualifications

• 3 to 4 years of professional content writing experience.
• Experience in-house for a D2C brand or a leading creative agency is preferred.
• A degree in English, Journalism, Mass Media, or a related field.

Responsibilities

• D2C Copywriting: Craft high-converting copy for product pages, landing pages, and banners.
• Performance Marketing: Write engaging copy for social ads, search ads, and email campaigns.
• Content Strategy & Blogs: Research and write long-form educational content to establish thought leadership.
• SEO Optimization: Implement SEO best practices to rank for sports and equipment-related searches.
• Brand Voice: Maintain an aspirational, energetic brand voice across digital and offline touchpoints.
• Product Storytelling: Translate technical specs into benefits-driven content for marketplaces.

Skills

D2C Copywriting

Performance Marketing copy

Content Strategy

SEO Knowledge

Brand Voice

Product Storytelling

Analytics mindset

Education

Bachelor's degree in English/Journalism/Mass Media

Job description

Role & responsibilities

Job Description

:

The Role

We are looking for a seasoned Content Writer with 3 to4 years of experience to lead our brand's narrative. You won't just be writing articles; you will be the voice of COMPANY crafting compelling stories that turn casual readers into loyal customers. You should have a deep understanding of the D2C ecosystem and the ability to explain technical sports gear in a way that resonates with both pros and beginners.

Key Responsibilities

• D2C Copywriting: Craft high-converting copy for product pages (PDPs), landing pages, and website banners that highlight our unique value propositions.
• Performance Marketing: Write punchy, engagement-driven copy for Instagram/Facebook Ads, Google Search Ads, and email marketing campaigns.
• Content Strategy & Blogs: Research and write long-form educational content, to establish company as a thought leader.
• SEO Optimization: Implement SEO best practices to ensure our content ranks for key sports and equipment-related search terms.
• Brand Voice: Maintain a consistent, aspirational, and energetic brand voice across all digital and offline touchpoints.
• Product Storytelling: Work with the product team to translate technical specs into benefits-driven content for marketplaces like Amazon and Flipkart.

Required Qualifications & Skills

• Experience: 3 to4 years of professional content writing experience, preferably in-house for a D2C brand or at a leading creative agency.
• Location: Based in Mumbai (essential for local collaboration and understanding the city's sports culture).
• Skill Set: Proven ability to write for various formatsfrom technical product descriptions to witty social media captions.
• Education: A degree in English, Journalism, Mass Media, or a related field from a reputable institution.
• Passion: A genuine interest in sports, fitness, or the evolving "active lifestyle" category is a major plus.
• Analytical Mindset: Understanding of how content impacts conversion rates and customer acquisition costs (CAC).