Content Writer

Intellectual Capital HR Consulting Pvt. Ltd.; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a seasoned Content Writer with 3–4 years of experience to lead our brand narrative. You will craft compelling stories that turn casual readers into loyal customers and explain sports gear to pros and beginners alike.

You will own D2C copy, ads, blogs, and product storytelling, ensuring a consistent brand voice across digital and offline touchpoints while optimizing content for conversions.

Qualifications

• 3 to 4 years of professional content writing experience, preferably in-house for a D2C brand or at a leading creative agency.
• Based in Mumbai (essential for local collaboration and understanding the city's sports culture).
• Proven ability to write for various formats—from technical product descriptions to witty social media captions.
• A degree in English, Journalism, Mass Media, or a related field from a reputable institution.
• A genuine interest in sports, fitness, or the evolving 'active lifestyle' category is a major plus.
• Analytical mindset: understanding how content impacts conversion rates and CAC.

Responsibilities

• D2C Copywriting: Craft high-converting copy for product pages (PDPs), landing pages, and website banners that highlight our unique value propositions.
• Performance Marketing: Write punchy, engagement-driven copy for Instagram/Facebook Ads, Google Search Ads, and email marketing campaigns.
• Content Strategy & Blogs: Research and write long-form educational content, to establish company as a thought leader.
• SEO Optimization: Implement SEO best practices to ensure our content ranks for key sports and equipment-related search terms.
• Brand Voice: Maintain a consistent, aspirational, and energetic brand voice across all digital and offline touchpoints.
• Product Storytelling: Work with the product team to translate technical specs into benefits-driven content for marketplaces like Amazon and Flipkart.

Skills

Content writing

D2C copywriting

SEO basics

Brand voice

Education

Bachelor's degree in English/Journalism/Mass Media

Job description

Role & responsibilities

Job Description

:

The Role

We are looking for a seasoned Content Writer with 3 to4 years of experience to lead our brand's narrative. You won't just be writing articles; you will be the voice of COMPANY crafting compelling stories that turn casual readers into loyal customers. You should have a deep understanding of the D2C ecosystem and the ability to explain technical sports gear in a way that resonates with both pros and beginners.

Key Responsibilities

• D2C Copywriting: Craft high-converting copy for product pages (PDPs), landing pages, and website banners that highlight our unique value propositions.
• Performance Marketing: Write punchy, engagement-driven copy for Instagram/Facebook Ads, Google Search Ads, and email marketing campaigns.
• Content Strategy & Blogs: Research and write long-form educational content, to establish company as a thought leader.
• SEO Optimization: Implement SEO best practices to ensure our content ranks for key sports and equipment-related search terms.
• Brand Voice: Maintain a consistent, aspirational, and energetic brand voice across all digital and offline touchpoints.
• Product Storytelling: Work with the product team to translate technical specs into benefits-driven content for marketplaces like Amazon and Flipkart.

Required Qualifications & Skills

• Experience: 3 to4 years of professional content writing experience, preferably in-house for a D2C brand or at a leading creative agency.
• Location: Based in Mumbai (essential for local collaboration and understanding the city's sports culture).
• Skill Set: Proven ability to write for various formatsfrom technical product descriptions to witty social media captions.
• Education: A degree in English, Journalism, Mass Media, or a related field from a reputable institution.
• Passion: A genuine interest in sports, fitness, or the evolving "active lifestyle" category is a major plus.
• Analytical Mindset: Understanding of how content impacts conversion rates and customer acquisition costs (CAC).