Copywriter

SEREKO; Dadri; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation

Cross-functional exposure

Growth-focused environment

Creative ownership

Fast-paced team

Job summary

SEREKO is an India-based psychodermatology brand redefining skincare through mind and beauty. We’re seeking a copywriter who turns product features into compelling, conversion-driven stories across ads, pages and blogs.

The role requires 2–3 years of hands-on copywriting, a strong sense of consumer psychology, SEO content experience, and the ability to adapt tone for D2C campaigns. You’ll collaborate with brand, growth, design and product teams.

Qualifications

• 2–3 years hands-on copywriting experience, preferably with a D2C/e-commerce brand.
• Strong understanding of consumer psychology and direct-response copywriting.
• Portfolio showing versatility across ads, product pages, websites, campaigns and SEO content.
• Strong editing and grammar skills; ability to simplify complex ideas.
• Comfortable in fast-paced environment with tight timelines.
• Knowledge of keyword research and SEO content writing.

Responsibilities

• Create compelling, conversion-focused copy for ads, emails, landing pages and product pages.
• Develop hooks, headlines and CTAs to drive action.
• Translate features into simple, persuasive storytelling and maintain brand voice.
• Collaborate with design, product and marketing teams on campaigns.
• Monitor content performance and optimize messaging using analytics.

Skills

Copywriting

Direct-response

SEO content writing

Keyword research

Editing & grammar

Analytics

Tools

Google Analytics

SEMrush

Ahrefs

SurferSEO

Job description

SEREKO is India’s first Psychodermatology brand, building the future of skincare at the intersection of skin, mind and modern consumer behaviour. We’re a fast-growing, consumer-first D2C brand on a mission to create products and experiences that genuinely connect with people. From performance-led campaigns to product storytelling, every touchpoint is an opportunity to make an impact.

We’re looking for a Copywriter who understands that great copy is more than words.

WHAT YOU’LL OWN

01 | Performance & Conversion Copy

• Write compelling, conversion-focused copy for Meta Ads, Google Ads, emailers, landing pages, PDPs, website banners and other digital touchpoints.
• Develop hooks, headlines, CTAs and messaging frameworks that capture attention and drive action.
• Create benefit-led product communication rooted in consumer needs and behaviour.

02 | Brand & Storytelling

• Translate product features, ingredients and consumer insights into simple, memorable and persuasive stories.
• Build and maintain a consistent SEREKO brand voice across all consumer-facing communication.
• Partner with designers, marketers and product teams to develop integrated campaign concepts.

03 | SEO & Content

• Write high-quality, SEO-optimised blogs, articles and long-form content.
• Understand keyword intent and incorporate keywords naturally without compromising readability or brand voice.
• Contribute to both on-page and off-page SEO initiatives.
• Stay updated on search trends, content formats and evolving SEO best practices.

04 | Data-Led Copywriting

• Review copy performance through metrics such as CTR, engagement, conversion and other campaign KPIs.
• Use performance insights to continuously refine messaging and improve outcomes.
• Keep an eye on competitor communication, consumer trends and emerging D2C storytelling formats.

WHAT WE’RE LOOKING FOR

• 2–3 years of hands-on copywriting experience, preferably with a D2C/e-commerce brand or a digital agency working with D2C clients.
• Strong understanding of consumer psychology and direct-response copywriting.
• A portfolio demonstrating versatility across ads, product pages, websites, campaigns and SEO content.
• Strong command of grammar, language, tone and editing.
• Ability to simplify complex ideas and turn them into clear, compelling consumer communication.
• Comfortable working in a fast-paced environment with multiple priorities and tight timelines.
• Understanding of keyword research and SEO content writing.
• Familiarity with Google Analytics, SEMrush, Ahrefs, SurferSEO or similar platforms will be an advantage.

YOU’LL HAVE AN EDGE IF YOU BRING

• Understanding of CRO and performance marketing.
• Experience writing for skincare, beauty, wellness or consumer brands.
• A strong instinct for branding, storytelling and cultural trends.
• Experience turning consumer insights into creative campaign concepts.
• A portfolio that makes us stop scrolling.

WHY SEREKO?

At SEREKO, you won’t just be writing copy. You’ll be helping shape how a new-age skincare brand sounds, feels and connects with its consumers.

• Competitive compensation & performance incentives
• Opportunity to work closely with brand, growth, design and product teams
• Exposure to high-impact D2C brand building
• Ownership of meaningful creative and content projects
• A fast-paced, collaborative and growth-focused environment
• Opportunities to experiment, learn and make your ideas count