Copywriter

Ibs Fulcro; Mumbai; On-site; INR 1,600,000 - 2,800,000; Full time

Job summary

Ibs Fulcro in Mumbai is seeking an experienced Copywriter with 7-8 years of agency experience to craft compelling content across social media, emails, websites, and campaigns.

You will interpret briefs, develop campaign ideas, write crisp copy, and oversee AV scripts and production, collaborating with design and ensuring timely delivery.

Qualifications

• 7-8 years of copywriting experience in agencies.
• Excellent command of English.
• Strong writing skills.
• Ability to work in a team.
• Understanding of brands, tonality and audience.
• Good public speaking and client presentation skills.
• Minimum 3 years in a digital marketing agency.
• Proactive with initiative.
• Keeps up with current trends and technology.

Responsibilities

• Interpret briefs and develop creative solutions.
• Plan campaigns and content buckets for social media.
• Write crisp copy for social, emailers, websites.
• Ideate on digital activations and campaign ideas.
• Brainstorm with design team for topical content.
• Write film/AV scripts and supervise production.
• Collaborate with teams for timely content delivery.

Skills

Copywriting

English Proficiency

Creative Writing

Brand & Tonality

Public Speaking

Team Player

Digital Marketing

Proactiveness

Trends & Pop Culture

Tech Savviness

Job description

• Interpret briefs and come up with creative solutions.
• Draw campaign plans and content buckets for social media.
• Write crisp copy for Social Media, Emailers, Websites, etc.
• Ideate on Digital Activation and come up with campaign ideas.
• Brainstorm for visual and copy ideas with other members of the creative team.
• Ability to write film and AV scripts and supervise production and post-production of Digital AVs.
• Collaborate with the design team and have a quick turnaround time on topical content for brands.

Qualification:

• 7-8 years of experience in Copywriting (long form content will not be entertained).
• Excellent command over English.
• Excellent writing skills.
• Should be a team player.
• Understanding of brands, tonality and audience.
• Good public speaking skills. Should be able to present own ideas to client.
• 3 years of Digital marketing Agency experience is a must.
• Should be proactive and ready to take initiative.
• Be well versed with current trends, pop culture, etc.
• Candidate should be well‑versed with the latest technology