Copywriter

AdFox Media; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

AdFox Media is seeking a conversion copywriter to own landing pages, campaign concepts, and on-page copy for client builds, working from briefs with the designer and the developer.

You’ll bring 3–5 years of professional writing, with a portfolio showing conversion-led work beyond articles, and the ability to balance editorial voice with performance data. You’ll collaborate directly with the founder across multiple accounts in a fast-paced studio.

Qualifications

• 3–5 years writing professionally with agency or client-facing work.
• Portfolio with conversion-led writing, not only articles.
• Able to take a brief, ask two key questions, and come back with usable copy.
• Comfort writing to an SEO brief without letting keywords ruin sentences.
• Accept edits and defend only the lines that matter.

Responsibilities

• Write landing page and website copy from briefs alongside designers and developers.
• Concept and copy for paid social and display, accepting test outcomes.
• Turn SEO briefs into service and landing pages that rank and convert.
• Write social copy where the format requires a writer not just a caption.
• Maintain client voice across channels and document it.
• Work with Saira to define where editorial ends and conversion copy begins per client.
• Attend client conversations when words are the deliverable.

Skills

Conversion-focused writing

SEO-minded writing

Editing & polishing

Brief interpretation

Voice consistency

Job description

Saira owns long-form and editorial: the blogs, the guides, the content calendar across nine retainers. That side is covered. What nobody owns is the conversion copy — the landing page for a build going live on Friday, the campaign concept, the words on the page the ads point at. It currently gets written by whoever owns the channel, or by the founder, late.

This is that seat. Not a content mill and not a second blog writer: the work is copy that has to carry a campaign and hold up against a conversion rate.

One boundary worth stating, because it is deliberate. The paid team writes its own search ad copy — that is faster than briefing it and it stays close to the test data. You come in on the campaign concept, the landing page and the creative angle, not the RSA queue.

02 / What you’ll do

• Write landing page and website copy for client builds, working from the same brief as the designer and the developer
• Write the concept and the copy for paid social and display creative, and accept that a version you like may lose the test
• Turn SEO briefs into the service and landing pages that have to rank and convert at the same time
• Write for social where the format needs a writer rather than a caption
• Hold each client’s voice steady across channels, and write it down so it survives you
• Work with Saira on where editorial ends and conversion copy starts, per client, rather than guessing at it
• Sit in on the client conversation when the words are the deliverable being discussed

03 / What we need

Must have

• 3-5 years writing professionally, with agency or client-facing work in it
• A portfolio with conversion-led writing in it, not only articles
• You can take a brief, ask the two questions that matter, and come back with something usable
• Comfortable writing to an SEO brief without letting the keyword ruin the sentence
• You take an edit without defending every line, and defend the lines that matter

Nice to have

• Indian SMB clients specifically. Writing for a clinic in Andheri is not writing for a SaaS brand.
• Long-form that ranked, and you can say why
• Hindi or Marathi for the local accounts
• Having written for a live ad account, where the feedback loop is a day

// clarity first · cleverness only when it earns its place

04 / What’s hard about it

Volume and range in the same week: a product description, a clinic’s about page, and thirty ad variants. Some of it is unglamorous and all of it has your standard on it.

You’ll also write into other people’s strategy more often than your own. The SEO lead decides the target, the paid lead decides the angle, and you make it good. If you need full creative control to do your best work, this will chafe.

The line between your work and Saira’s is a real one you’ll have to negotiate rather than be handed. On some accounts it is obvious; on others you’ll both have a claim on the same page.

05 / What you get

• Ownership of the conversion copy across every channel the studio runs
• Direct access to performance data, so you can see which line actually worked
• A real editing relationship with the founder rather than silent rewrites