Copy Writer

Aureate Labs; Surat; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

5-Day Work Week

Leave Encashment

Flexible Timings

Long-Term Team

Certification Sponsorship

Premium Tools & Resources

Cutting-Edge Technology

Job summary

Aureate Labs is hiring a Copywriter to craft conversion-led copy for D2C clients across ads, emailers, PDPs, and landing pages. You’ll shape brand voice, tailor messages to different audiences, and use data to improve performance.

Expect to collaborate with design and marketing teams, run A/B tests, and stay ahead of digital trends. A strong portfolio and 2–5 years of experience in direct-response writing are required.

Qualifications

• 2–5 years of copywriting experience, ideally with D2C brands or an agency serving them.
• Strong grasp of consumer psychology and direct-response copywriting.
• Proven ability to write for ads, emailers, PDPs, and landing pages.
• SEO-friendly writing and the ability to simplify complex ideas.
• Comfortable using AI tools as part of the writing workflow.
• Excellent grammar, syntax, and editing skills.
• Able to juggle multiple projects and tight deadlines.
• Familiarity with Google Analytics, Ahrefs/Semrush, or similar is a plus

Responsibilities

• Write conversion-led copy across Meta and Google ads, emailers, landing pages, product detail pages, and banners.
• Craft product storytelling tailored for eCommerce that moves customers to act.
• Write and structure SEO-friendly content that ranks and converts.
• Adapt tone and voice to fit each D2C client and their audience.
• Keep messaging consistent across the full customer journey.
• Use AI tools to speed up drafting, generate variations, and test angles.
• Collaborate with designers, marketers, and product teams on integrated campaigns.
• Run A/B tests and use performance data to refine copy and lift conversions.
• Stay current on digital trends and competitor messaging in the D2C space.

Skills

Copywriting

Direct response

Consumer psychology

SEO writing

AI-assisted writing

Editing & grammar

Multitasking

Education

Bachelor's degree in English/Journ/Communications/Marketing

Tools

Google Analytics

Ahrefs/Semrush

Job description

Job Description

We are hiring a Copywriter to write conversion-led copy for Aureate Labs’ D2C clients. You will work across ads, emailers, product pages, landing pages, and other marketing assets that help turn browsers into buyers.

This content writer job role is ideal for someone who understands consumer psychology, direct response copywriting, brand voice, and performance-driven content. You should be able to write clearly, switch tone across different brands, and use data to improve copy over time.

If you are looking for a Copywriter job in Surat where your words are measured by clarity, conversions, and results, we’d like to hear from you.

What We Want You to Do?

Conversion Copywriting

• Write clear, persuasive copy across Meta and Google ads, emailers, landing pages, product detail pages, and banners.
• Craft product storytelling tailored for eCommerce that moves customers to act.
• Write and structure SEO-friendly content that ranks and converts.

Brand Voice

• Adapt tone and voice to fit each D2C client and their audience.
• Keep messaging consistent across the full customer journey.

AI-Assisted Writing

• Use AI tools to speed up drafting, generate variations, and test angles.
• Keep human judgment on brand voice, accuracy, and quality.

Collaboration & Optimization

• Work with designers, marketers, and product teams on integrated campaigns.
• Run A/B tests and use performance data to refine copy and lift conversion.
• Stay current on digital trends and competitor messaging in the D2C space.

Requirements

• 2–5 years of copywriting experience, ideally with D2C brands or an agency serving them.
• Strong grasp of consumer psychology and direct-response copywriting.
• Proven ability to write for ads, emailers, PDPs, and landing pages.
• SEO-friendly writing and the ability to simplify complex ideas.
• Comfortable using AI tools as part of the writing workflow.
• Excellent grammar, syntax, and editing skills.
• Able to juggle multiple projects and tight deadlines.
• Familiarity with Google Analytics, Ahrefs/Semrush, or similar is a plus

You’ll Thrive Here If You Are

• A writer who cares about results, not just clever lines.
• Comfortable switching voice across very different brands.
• Curious about data and willing to let it shape your copy.
• Fast, organized, and easy to collaborate with

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.
• A portfolio of performance-driven copy (ads, PDPs, emailers, or blogs).

Perks & Benefits

At Aureate Labs, we believe in creating a workplace that values growth, flexibility, and recognition. Here’s what makes working with us rewarding:

• 5-Day Work Week – We respect work-life balance.
• Leave Encashment – Get rewarded for unused earned leaves.
• Flexible Timings – Choose from two shifts that suit your schedule.
• Long-Term Team – Join a stable, experienced team with an average tenure of 5+ years.
• Certification Sponsorship – We support your learning and career development.
• Premium Tools & Resources – Access top industry tools and platforms.
• Cutting-Edge Technology – Work on projects built with the latest tech stack.