Content Writer - Ditto

Ditto Insurance; Bengaluru; Remote; INR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health insurance

Opportunity to lead new content inti>i

Job summary

Ditto Insurance is seeking a Content Writer who can turn complex health and term insurance concepts into clear, helpful articles for millions of readers. You’ll research IRDAI updates and customer questions, writing in Ditto’s voice and optimizing for search.

You’ll collaborate with SEO, content, and product teams, and have the opportunity to lead new content initiatives while enjoying a competitive salary and health insurance. This is a remote role based in India.

Qualifications

• 2+ years of experience in research, content writing, or related fields.
• Curious and perceptive — enjoy learning and explaining complex topics simply.
• Strong written communication skills in English.
• Think from a user’s perspective to create helpful content.
• Great attention to detail and ability to follow structured processes while staying creative.
• Value clarity, consistency, and thorough research in work.

Responsibilities

• Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone.
• Research topics across health and term insurance, from IRDAI updates to common customer questions.
• Identify user needs and create content that adds real value.
• Combine product knowledge with AI tools to draft, refine and publish articles for Ditto’s blog.
• Optimize articles for search through structure, keywords, internal linking, and SEO practices.
• Collaborate with SEO, content, and product teams to improve organic visibility while maintaining Ditto’s voice.

Skills

Research

Content writing

SEO basics

English proficiency

User-centric writing

Attention to detail

Job description

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto?

• We help people buy insurance.
• We explain health and life insurance in a language users understand
• We curate and offer personalized recommendations

What you’ll do

We’re looking for a Content Writer—someone who’s curious, sharp, and can research and turn complex insurance concepts into clear, genuinely helpful, and search-optimised articles for millions of readers.

• Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone.
• Research topics across health and term insurance—from IRDAI updates to everyday customer questions.
• Identify what users actually want to know and create content that adds real value to them.
• Combine product expertise + AI tools to draft, refine and publish insightful articles for Ditto’s blog.
• Optimise articles for search (structure, keywords, internal linking, SEO best practices).
• Collaborate with the SEO, content, and product teams to create and optimize content that boosts organic visibility while staying true to Ditto’s voice—clear, honest, and helpful.

You’ll fit right in if you :

• 2+ years of experience in research, content writing, or any other related field.
• Are curious and perceptive — you enjoy learning new things and explaining them simply.
• Have strong written communication skills and a good grasp of English.
• Can think from a user’s perspective and create content that genuinely helps them make decisions.
• Have great attention to detail and can follow structured processes without losing creativity.
• Value clarity, consistency, and thoughtful research in your work.

Nice to have

• Prior exposure to content creation, insurance/financial research, or writing SEO-led articles.
• Basic understanding of personal finance and insurance concepts.
• Familiarity with AI tools to enhance research, ideation, or content creation.

Why join Ditto

At Ditto, we believe great content starts with empathy—not keywords. You’ll learn the ins and outs of the insurance industry, sharpen your research and communication skills, and work in an environment that values clarity, learning, and user-first thinking.

• Competitive salary and comprehensive health insurance
• Opportunity to lead new content initiatives

Our Interview Process :

We would like to help you minimize your time and effort. There are 4 rounds, & we will be working towards completing all the rounds within a maximum of 2 weeks' time.

The schedule is as follows:

1. HR Introductory Call

2. Task 1

3. Second Interaction

4. Final Managerial Round

This is a remote role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.