Performance Marketing Executive

Tacterial Consulting Private Limited; Bengaluru; Vor Ort; INR 600.000 - 1.200.000; Vollzeit

Zusammenfassung

Ditto Insurance is building a robust performance marketing division in Bengaluru, focusing on high-quality lead generation and ROI. You will own end-to-end campaign management across Google, Meta, and Bing, working with content and creative teams to craft compelling ads.

We value curiosity, adaptability, and continuous learning. The role is in-office with standard industry compensation and rapid interview rounds.

Qualifikationen

• 1-4 years of experience in performance marketing (SEM, paid marketing, or related digital marketing functions).
• Hands-on experience with SEM, social media ads, display ads, and email marketing.
• Familiarity with data analysis and campaign optimization using Google Analytics.
• Demonstrated ability to develop and implement performance marketing strategies that drive lead generation, conversions, and ROI.
• Excellent communication and presentation skills.
• Ability to work independently and in a team.

Aufgaben

• Build, implement, and manage search, social, display, and retargeting campaigns across paid channels.
• Monitor and optimize campaigns to improve lead quality and reduce CPL.
• Conduct A/B tests to improve ads and conversions.
• Manage budgets, forecasting, and pacing for efficient spend.
• Map leads to end-level conversions within the digital ecosystem.

Kenntnisse

Performance Marketing

SEM

Campaign optimization

Data analysis

A/B testing

Lead generation

Communication

Tools

Google Ads

Meta Ads

Bing Ads

Google Analytics

Jobbeschreibung

Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.
Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023. .

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto?

At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India

And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing.

Now, we’re looking to build a strong performance marketing division.

The objective of this division would be to bring high-quality leads for Ditto & maximize ROI, aligned with our services (hotline & chat support) & business divisions (health insurance & term insurance).

We’re looking to extensively scale performance marketing with an adept, experienced performance marketing executive.

Role and Responsibilities

• Campaign Building:

- Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.

- Continuously monitor and optimise campaigns to achieve high-quality leads at a lower CPL.

- Conduct A/B testing to improve ad performance and conversion rates.

- Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.

- Should be able to understand our digital ecosystem and map the leads from respective campaigns' end-level conversions.

- Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with powerful insights.

- Stay updated with the latest trends and best practices in performance marketing and digital advertising.

- Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads & Bing Ads.

Explore and evaluate new performance marketing channels where there are better opportunities for high-quality leads.

• Content and Creative:

- Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.

Requirements :

We’re looking for a motivated individual who is passionate about digital marketing and eager to learn and grow within a dynamic team. While experience is welcome, we value curiosity, adaptability, and a commitment to continuous improvement over prior expertise.

• 1-4 years of experience in performance marketing (Search Engine Marketing/SEM, Paid Marketing, or related digital marketing functions).
  
• Hands on experience with digital marketing channels, including SEM, social media advertising, display advertising, and email marketing.
  
• Familiarity with data analysis and campaign optimization using tools such as Google Analytics.
  
• Demonstrated ability or strong interest in developing and implementing performance marketing strategies that drive lead generation, increase conversions, and maximize ROI.
  
• Excellent communication and presentation skills.
  
• Ability to work both independently and as part of a collaborative team.

Preferred Qualifications

• Experience with Google Ads, Meta Ads, and/or Bing Ads
• A proactive learning attitude and willingness to acquire new skills in a fast-paced environment.
• Completion of a recognized digital marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar).
  
• Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable.

Why We Value Learning Attitude

At Ditto Insurance, we believe that the most successful marketers are those who are curious, open to feedback, and committed to ongoing professional development. While technical skills and prior experience are beneficial, we place a high premium on your willingness to learn, adapt, and grow with us. If you have a strong foundation from formal training and are excited to apply your knowledge in real-world scenarios, we encourage you to apply.

• Compensation as per Industry standard

Our Interview Process :

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1 week time.

The schedule is as follows:

• Introductory call with HR
• Task or Assignment
• Task Presentation round
• Final Round

This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.