Copy Lead

Logicserve Digital Consultancy Services Pvt Ltd; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Social Panga, a creative digital marketing agency, seeks a Copy Lead to steer strategy and creative direction for our copywriting team. This senior role requires an exceptional wordsmith who can elevate brand narratives, lead creative teams, drive campaigns, and contribute to business growth while maintaining high client satisfaction.

You will mentor junior writers, guide briefs and scripts, collaborate with creative directors and brand teams, and push for innovative, award-winning content

Qualifications

• 4+ years of copywriting experience with at least 2 years in a senior role.
• Portfolio demonstrating creative writing and strategic thinking across platforms.
• Experience leading creative teams and mentoring junior copywriters.
• Track record of developing award-winning or highly successful campaigns.
• Strong understanding of digital marketing strategies, content planning, and campaign development.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing trends, social media platforms, and content formats.
• Be part of a creative and collaborative team that values innovation and excellence.

Responsibilities

• Creative Ideation & Excellence: Craft compelling content, provide input on briefs, scripts, and campaigns that elevate brand positioning.
• Lead content and campaign ideation processes with fresh perspectives.
• Client Satisfaction: Ensure exceptional client satisfaction with content across all brands.
• Team Management & Decision Making: Manage team dynamics and promote a positive work environment.
• Ownership: Maintain ownership and accountability for copy deliverables.
• Business Acumen: Leverage business objectives to drive growth for clients and brands.
• Industry Trends: Stay abreast of trends and emerging platforms to inform creative approaches.
• Business Growth: Support growth through copy leadership in pitches and new business initiatives.
• Team Collaboration: Collaborate with creative directors and brand teams on integrated campaigns.

Skills

Copywriting

Leadership

Team management

Strategic thinking

Content planning

Digital marketing

Communication

Job description

Job Description

Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.

Position Overview

We are seeking an experienced and creative Copy Lead to provide strategic direction and creative leadership for our copywriting team. This senior leadership role requires an exceptional wordsmith who can elevate brand narratives, lead creative teams, drive award-winning campaigns, and contribute to business growth while maintaining the highest standards of client satisfaction.

Key Responsibilities

Creative Ideation & Excellence: Craft compelling content, provide creative input on day-to-day briefs, scripts, and innovative campaigns that elevate brand positioning. Lead content and campaign ideation processes, bringing fresh perspectives and innovative approaches to brand communication challenges

Client Satisfaction: Ensure exceptional client satisfaction with respect to content and copy across all assigned brands

Team Management & Decision Making: Successfully manage team crises and conflicts while promoting a positive and productive work environment. Demonstrate strong decision-making capabilities in creative direction and project management

Ownership: Maintain complete ownership and accountability for all copy deliverables across assigned accounts.

Business Acumen and Industry Trends: Demonstrate in-depth understanding of business objectives and leverage this knowledge to drive growth for clients and brands. Stay abreast of industry trends, best practices, and emerging platforms to inform creative approaches.

Business Growth: Support organizational growth by leading copywriting efforts in pitches and new business development initiatives

Team Collaboration and Brainstorming: Collaborate with creative directors, brand solutions teams, and other department leads to develop integrated campaigns and lead brainstorming sessions and creative workshops to generate innovative content ideas

Qualifications

4+ years of experience in copywriting with at least 2 years in a senior role, preferably in a digital marketing or advertising agency

Proven portfolio demonstrating exceptional creative writing, strategic thinking, and versatility across different platforms and industries

Experience leading creative teams and mentoring junior copywriters with experience in conflict resolution, delegation, and team motivation skills.

Track record of developing award-winning or highly successful campaigns

Strong understanding of digital marketing strategies, content planning, and campaign development

Excellent communication, presentation, and interpersonal skills

Deep understanding of digital marketing trends, social media platforms, and content formats.

Be part of a creative and collaborative team that values innovation and excellence.

Work with diverse clients and industries, creating impactful campaigns.

Opportunity to grow and hone your skills in a fast-paced, dynamic environment.

A culture that encourages creativity, ownership, and fun!

Social Panga is an equal-opportunity employer and values diversity at our company.

Job Snapshot

Updated Date

14-10-2026

Job ID

JOB__392

Department

Copy