Content Writer-Telugu

Nation with NaMo; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Nation with NaMo seeks a creative Content Writer with deep Telugu internet culture understanding. You will craft memes, captions and campaigns for Instagram, align with Telangana and national politics, and translate current affairs into engaging content.

The role requires 3–8 years of experience in content creation for brands or agencies, with strong Telugu and English language skills and a readiness to work long hours in a fast-paced environment.

Qualifications

• 3–8 years of content creation experience in advertising, digital, brand or startup environments.
• Strong understanding of Telugu meme culture and political meme language.
• Proficiency in Telugu and English with good grammar and writing style.
• Willingness to work long hours and weekends.

Responsibilities

• Manage Instagram handles end-to-end: planning, posting, captions, hashtags and basic analytics.
• Ideate memes, captions, hooks and content ideas for Instagram and other platforms.
• Follow Telangana, Andhra Pradesh and national politics and current affairs.
• Identify trending topics and turn them into relevant, timely content.
• Understand Telugu meme language, political humor, slang, satire and internet culture.
• Articulate political ideas and messaging for topics, speakers and audiences.
• Conceptualise thematically relevant ideas for key political players.
• Coordinate with designers and editors to execute content on time.
• Provide content direction to designers and video editors; ensure timely execution.
• Track content performance and improve reach and engagement.

Skills

Instagram content

Telugu memes

Political content

Trend analysis

Copywriting

Tools

Analytics tools

AI tools

Job description

We are India's leading political consulting organization dedicated to provide high quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaign of 2014, 2019,2024 and various subsequent state elections.

- Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results not as an end in itself but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research and new age media as a force multiplier for the Prime Minister's messages and actions.

- We comprise a diverse group of dedicated individuals including former management consultants, lawyers, engineers, political theorists, public policy professionals and other varied sectors from premier institutes and corporates with the unified objective of meaningfully contributing to the polity of the nation.

A creative, politically aware and digitally savvy Content Writer who understands Telugu internet culture, memes, humour, sarcasm, political communication and what works on Instagram. The candidate should be able to quickly identify relevant trends and turn ideas, current affairs, and political developments into engaging, relevant, shareable content.

Responsibilities

• Manage Instagram handles end-to-end, including content planning, posting, captions, hashtags and basic analytics.
• Ideate memes, captions, hooks and content ideas for Instagram and other social media platforms.
• Closely follow Telangana, Andhra Pradesh and national politics, current affairs and trending topics.
• Identify trending topics and quickly turn them into relevant, timely and shareable content.
• Understand Telugu meme language, political humour, slang, sarcasm, satire and internet culture.
• Understand, compile and articulate political ideas, objectives and philosophy into public messaging, customised to the topic, speaker and intended audience.
• Conceptualise and articulate politically relevant thematic ideas and statements for key political players.
• Understand diverse inputs and effectively integrate them into coherent content and messaging.
• Provide content, ideas and direction to designers and video editors and work closely with them to execute content.
• Coordinate with designers, video editors and other internal teams to ensure timely execution.
• Track content performance and continuously improve content based on reach, engagement, shares and other relevant metrics.
• Stay updated with Instagram trends, algorithm changes, Reels formats, AI tools and emerging digital trends.
• Create content for social media posts, ads and banners.
• Work closely with internal stakeholders and collaborate across teams in a fast-paced environment.
• Maintain confidentiality, demonstrate strong client-management skills and take ownership of performance and deliverables.

Requirements

• 21–27 years old.
• Prior experience in Instagram content creation, with a strong understanding of the platform, its algorithm, content formats and what works for its audience.
• 3–8 years of previous experience in content creation, preferably with an advertising agency (ATL/digital), brand or startup, ideally a regional brand.
• Strong understanding of Telugu meme culture and political meme language.
• Good political acumen and awareness of Telangana, Andhra Pradesh and national politics.
• Strong understanding of humour, timing, sarcasm, satire, slang and internet culture.
• Well versed in Telugu and English, with a good understanding of grammar and writing styles.
• Strong command of Hindi language and ability to create ideas and provide content and direction to Art Directors and Video Editors.
• Strong communication and language skills, with the ability to articulate ideas clearly and effectively.
• Ability to generate ideas quickly and respond rapidly to trending topics and current affairs.
• Ability to work on short deadlines and deliver effectively in a fast-paced, highly dynamic work environment.
• Intelligent, passionate, self-driven and capable of demonstrating thought leadership.
• Strong teamwork and collaboration skills.
• Should have created content for posts, ads and banners for social media in a previous role.
• Advanced knowledge of other Indian regional languages is an added advantage.
• Willingness to work long hours and weekends, as required by the role.

P.S. This is a contractual role till June 2027.