Content Writer-Hindi-Lucknow

Nation with NaMo; Lucknow; On-site; INR 279,000 - 469,000; Full time

Job summary

Nation with NaMo seeks a contractual Content Writer in Lucknow to craft political messaging and public affairs content across platforms. You will translate complex ideas into engaging posts, captions and scripts, with an emphasis on Hindi language quality and SEO-aligned content, while coordinating with editors and art directors.

The role requires long hours, weekend work, and strong research skills. A portfolio showing political/public affairs writing and the ability to tailor tone for

Qualifications

• MUST have strong content writing ability with a portfolio in political/public affairs writing.
• Proficiency in Hindi with good grammar and style is essential.
• Experience in SEO, content planning, and social media content across platforms.
• Ability to create long-form captions, scripts for Reels/Stories, and engaging post copy.

Responsibilities

• Understand, compile and articulate political ideas and objectives into public messaging.
• Create content and provide direction to designers and editors.
• Work on research docs and translations; handle ad hoc tasks.
• Produce posts, captions, blogs, and video scripts for various platforms.
• Meet short deadlines and collaborate across internal teams.

Skills

Content writing

Hindi language

SEO

Storytelling

Video scripting

Social media marketing

Research

Communication

Education

Undergraduate degree

Tools

SEO tools

YouTube trends analysis

Job description

We are India's leading political consulting organisation, dedicated to providing high-quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaigns of 2014, 2019 and 2024, as well as various state elections.

Our work includes envisioning and executing innovative electioneering campaigns, facilitating the capacity building of grassroots cadre, and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results, not as an end in itself, but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions.

We comprise a diverse group of dedicated individuals-including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates-with the unified objective of meaningfully contributing to the nation's polity.

Position Requirements:

• Understand, compile and articulate political ideas and objectives and philosophy into public messaging customized for the topic, speaker, and intended audience. Understand a diverse range of inputs and effectively integrate them in a coherent manner.
• Conceptualize and articulate politically relevant thematic ideas and statements for key players.
• Candidates should have strong command over Hindi language and should be able to create ideas, provide content and direction to Art Directors and Video Editors.
• While this is an interesting proposition and comes with enormous exposure, it also raises expectations on maintenance of confidentiality, display of exemplary client management skills and most importantly, on performance.
• Work on Research docs, help with translations and other ad hoc work as well
• The job will require long working hours and weekend work.
• The role requires intelligent, passionate, and self-driven professionals with a clear understanding of Indian politics. The candidate should possess excellent communication and language skills, teamwork, thought leadership and should be able to deliver effectively in a fast-paced, highly dynamic work environment.

In addition to this:

• The candidate should be well versed in Hindi with good understanding of grammar and styles.
• The candidate should be able to work on short deadlines and be able to collaborate with various internal team members.
• Minimum undergraduate with previous experience of 2-5 years as a content writer, journalist, or in a similar role, with a portfolio demonstrating political or public affairs writing.
• Advanced knowledge of other Indian regional languages will be an added advantage.
• Should have created content for posts/ads/banners for social media in a previous role.
• Strong understanding of YouTube trends and audience engagement strategies. Proficient in long-format content writing, animation video scripting, and trending short-form content creation.
• Strong understanding of platform-specific content trends and audience engagement techniques. Proficient in writing engaging post captions, thread-based content, and scripts for short-form videos. Ability to adapt tone and messaging to maximize virality and reach.
• Skilled in crafting compelling long-form captions and engaging scripts for Reels and Stories. Must stay updated on Instagram trends and create content that aligns with the brand’s voice while maximizing audience interaction.
• Create engaging captions, social media posts, blogs, and video scripts.
• Conduct research on trending topics and implement SEO-friendly content strategies.
• Ensure consistency in brand tone and messaging across all platforms.
• Demonstrate strong writing, storytelling, and narrative structuring abilities.
• Apply SEO and keyword optimization techniques for enhanced visibility.
• Exhibit creativity in writing tailored for different digital platforms.
• Stay updated on the latest AI trends and tools that can support content creation and improve workflow.

This is a contractual role till Feb 2027.