Content Writer

Technogen India Pvt. Ltd.; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Technogen India Pvt. Ltd. is seeking a skilled content marketing professional to create results-driven case studies, technical blogs, and use cases for our Centers of Excellence.

You will own and maintain content calendars for brand social media, primarily LinkedIn, and craft conversion-focused ad copy for domestic and US audiences. You’ll develop long and short form content, email campaigns, digital ads, and offline materials, ensuring a human tone and brand consistency.

Qualifications

• Experience in IT corporate communications or B2B technology marketing is preferred.
• Ability to write clearly for technical audiences and translate complex concepts into simple language.

Responsibilities

• Write results-driven case studies, technical blogs, and deep-dive use cases for CoEs.
• Own, schedule, and maintain content calendars for brand social media handles (primarily LinkedIn).
• Write sharp ad copy for domestic and US audiences; create social media content for engagement and brand growth.
• Develop conversion-focused email marketing, digital ads, and offline materials (brochures, decks).
• Produce structured and optimized content to boost organic visibility with a human tone.
• Collaborate with designers and marketing teams; interact with senior leadership and international stakeholders.
• Edit all marketing materials for grammar, readability, and layout; ensure brand voice consistency.
• Leverage AI tools for research and ideation without losing human touch.
• Analyze content performance and provide optimization recommendations.

Skills

Content creation

Social media marketing

Copywriting

Email marketing

Job description

• Connect with technical teams to write results-driven case studies, technical blogs, and deep-dive use cases for our Centers of Excellence (CoE).
• Own, schedule, and maintain the content calendars for all brand social media handles (primarily LinkedIn).
• Write sharp and engaging ad copy tailored for both domestic and US audiences and work on social media content, focusing on engagement and brand growth across global platforms.
• Write conversion-focused email marketing campaigns, digital ads, and offline media (brochures, sales pitch decks, event banners).
• To create structures and optimized digital content to boost organic visibility while keeping a human, honest, and helpful tone.
• Background in IT corporate communications, B2B technology marketing, or a fast-paced creative agency.
• Ability to explain highly technical services in simple and creative language to audience & clients.
• Comfortable interacting with and taking direction from senior leadership and international stakeholders.
• Collaborate with designers, internal stakeholders, and marketing teams to bring campaigns to life.
• Extreme attention to detail regarding brand voice, consistency, proofreading, and text layouts.
• Develop well-researched, long and short-form content, proofread and edit all marketing materials, including brochures, career guides, mailers, and landing pages, for grammar, sentence structure, and overall readability.
• Comfortable using modern AI tools to accelerate research and ideation, without losing the essential human touch.
• Regularly analyze content performance and engagement, providing recommendations for optimization.