Content Writer

SoftCore Solutions Pvt. Ltd.; Thane; On-site; INR 250,000 - 450,000; Full time

Job summary

SoftCore Solutions Pvt. Ltd. in Thane, Maharashtra, is seeking a content writer to craft blogs, case studies, landing page content, and email campaigns.

You will develop ad copies for Google, LinkedIn, and Meta ads, and produce social media content including reels and carousels. The role requires SEO awareness, research skills, and the ability to learn ERP/SaaS concepts. Collaboration with designers, marketers, and ERP consultants will be essential to deliver industry-specific content that

Qualifications

• Excellent written and verbal communication skills.
• Strong grammar, research, and storytelling abilities.
• Basic understanding of SEO, content marketing, and social media platforms.
• Familiarity with AI tools is a plus.
• Ability to learn technical concepts related to ERP, SaaS, and business software.
• Creative mindset with attention to detail.

Responsibilities

• Write informative and engaging blogs, articles, case studies, and website content.
• Create content for landing pages to improve conversions and lead generation.
• Develop ad copies for Google Ads, LinkedIn Ads, Meta Ads, and other digital campaigns.
• Create content for social media posts, reels, carousels, and marketing campaigns.
• Prepare content for brochures, exhibition materials, presentations, email campaigns, and other marketing collaterals.
• Optimize content for SEO and AI platforms to improve visibility across Google, ChatGPT, Gemini, and other AI platforms.
• Conduct keyword research, competitor analysis, and content audits.
• Understand and post to niche platforms viz. Quora, Reddit, etc.
• Collaborate with designers, marketers, and ERP consultants to create industry-specific content.
• Ensure content aligns with SoftCore Solutions brand voice and business objectives.
• Stay updated with the latest trends in content marketing, AI, SEO, and SaaS marketing.

Skills

Excellent writing

Verbal communication

Grammar

Storytelling

SEO basics

AI tools familiarity

Job description

• Write informative and engaging blogs, articles, case studies, and website content.
• Create compelling content for landing pages that improve conversions and lead generation.
• Develop ad copies for Google Ads, LinkedIn Ads, Meta Ads, and other digital campaigns.
• Create content for social media posts, reels, carousels, and marketing campaigns.
• Prepare content for brochures, exhibition materials, presentations, email campaigns, and other marketing collaterals.
• Optimize content for Search Engines (SEO) and Large Language Models (LLMs) to improve visibility across Google, ChatGPT, Gemini, and other AI platforms.
• Conduct keyword research, competitor analysis, and content audits.
• Understanding & posting to niche platforms viz. Quora, Reddit, etc.
• Collaborate with designers, marketers, and ERP consultants to create industry-specific content.
• Ensure content aligns with the SoftCore Solutions brand voice and business objectives.
• Stay updated with the latest trends in content marketing, AI, SEO, and SaaS marketing.
  

Requirements

• Excellent written and verbal communication skills.
• Strong command of grammar, research, and storytelling.
• Basic understanding of SEO, content marketing, and social media platforms.
• Familiarity with AI tools is a plus.
• Ability to learn technical concepts related to ERP, SaaS, and business software.
• Creative mindset with attention to detail.