Technical Content Writer

Keka Inc.; India; On-site; INR 350,000 - 700,000; Full time

Job summary

Keka Inc. in India is seeking a dedicated content writer to support marketing and branding through creative writing and strategic content. You will craft tech articles and marketing copy, collaborate with teams, and help grow our IT-focused audience with consistent, high-quality content.

You will develop content across blogs, emails, social media posts, and white papers, applying SEO best practices, staying updated on industry trends, and measuring impact with analytics to refine campaigns.

Qualifications

• Experience writing tech articles.
• Knowledge of digital marketing tactics (SEO, email marketing, analytics).
• Strong writing and collaboration skills.
• Ability to meet deadlines.
• At least 1 year writing for a B2B IT audience.
• Passion for writing and ability to generate content independently.
• Ability to research and stay updated on industry trends.

Responsibilities

• Assist in marketing and branding through creative thinking and writing.
• Create content across blogs, emails, social posts, white papers.
• Apply SEO best practices to drive traffic and leads.
• Edit content produced by teammates and pitch to third-party platforms.
• Analyze content performance and adjust campaigns as needed.
• Collaborate with other departments to generate innovative content ideas.

Skills

Tech article writing

SEO

Email marketing

Web analytics

Communication

Deadline adherence

Job description

• Assist in the marketing and branding of the company through creative thinking and writing.

Skill sets we require:

• You have experience in writing tech articles.
• Possess knowledge of digital marketing tactics, including SEO and SEO writing, email marketing and web analytics
• Hold excellent writing skills, as well as the ability to communicate and collaborate effectively
• Have the ability to consistently meet the deadlines
• Have at least one year of experience writing for a B2B audience. i.e. IT Sector.
• You possess a passion for writing and an innovative ability to create content on his or her own.
• Can research and stay updated for the latest trends in the industry

What will excite us:

• Creating content marketing campaigns to drive leads and subscribers
• Use SEO best practices to generate traffic to our site
• Regularly producing various content types, including email, social media posts, blogs and white papers
• Actively managing and promoting our blog, and pitch articles to relevant third-party platforms
• Editing content produced by other members of the team
• Analyzing content marketing metrics and makes changes as needed
• Collaborating with other departments to create innovative content ideas

What will excite you:

• Working closely with inhouse Communication and Branding team and conveying organizations brand through creative content
• Applying your creative writing skills for a Product Engineering company with the best work culture