CONTENT WRITER

AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED; Chennai District; On-site; INR 240,000 - 420,000; Full time

Job summary

AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED is seeking a Content Writer to craft and publish web pages, blogs, social media posts, and email marketing copy that aligns with the client's brand and marketing goals.

You will collaborate with SEO teams to integrate keywords, produce engaging, SEO-rich content, and ensure high-quality, error-free material across digital assets. This role emphasizes clear communication and teamwork to drive client satisfaction.

Qualifications

• Proven ability to write engaging web pages, blogs and email copy.
• Candidates should understand branding and marketing goals.
• Strong grammar, spelling and editing skills.
• Ability to optimize content for SEO and readability.

Responsibilities

• Write and publish web pages, blogs, social media posts and email marketing copy.
• Create content for product descriptions, videos and ads.
• Proofread all marketing content before publication.
• Monitor content performance and adjust for better reach and engagement.

Skills

Content writing

SEO knowledge

Blog writing

Proofreading

Copywriting

Tools

WordPress

Job description

ROLE DEFINITION

Content Writer who can write and publish web pages, blogs, social media posts, email marketing and any other copy for client's digital assets that may be needed which aligns with their branding and other marketing efforts for the client.

ROLE DEFINITION

Content Writer who can write and publish web pages, blogs, social media posts, email marketing and any other copy for client's digital assets that may be needed which aligns with their branding and other marketing efforts for the client.

RESPONSIBILITY DELIVERABLES

• BLOG AND ARTICLE CREATION
• CONTENT CREATION FOR WEBSITE, EMAIL AND OTHER MARKETING CONTENT (PRODUCT DESCRIPTIONS, VIDEOS, ADS)
• PROOFREADING
• MONITOR AND ANALYSE KPI

TASKS &ACTIVITIES

BLOG AND ARTICLE CREATION

• Study the brand
• With the SEO team, understand keywords and use keywords effectively in blogs and other content
• According to the concept brief, create engaging, creative and SEO-rich content
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
• Communicate and cooperate with the team.

CONTENT CREATION FOR WEBSITE, EMAIL AND OTHER MARKETING CONTENT (PRODUCT DESCRIPTIONS, VIDEOS, ADS)

• Study the brand
• According to the concept brief, create engaging, creative and SEO-rich content
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
• Communicate and cooperate with the team.

PROOFREADING

• Understand the requirements
• Modify/Rectify the content for Blogs and for other marketing content as per need.

MONITOR AND ANALYSE KPIS

• Study the performance of published content and improve according to the reach received.
• Modify/Rectify the content for the Blog, and for other marketing content as per need.
• Discuss with the team on suggestions for improvement.

MEASUREMENT METRICS

• No of successful blogs delivered
• Improvements made according to delivered blogs
• Client satisfaction
• On-time processes and delivery