Content Strategist and copy writing

Viral Dept; Dadri; On-site; INR 400,000 - 600,000; Full time

Job summary

Viral Dept in India is seeking a creative Content Strategist & Copywriter with 1–3 years of experience to develop engaging content strategies, craft brand communication, and turn ideas into compelling content for multiple brands.

You will manage social media content calendars, write captions and video scripts, and collaborate with designers and marketing teams to ensure consistent brand voice across Instagram and digital platforms.

Qualifications

• 1–3 years of experience in content strategy or copywriting.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of Instagram and digital platforms.
• Ability to develop fresh creative ideas and engaging content.
• Knowledge of current social media trends.
• Ability to manage multiple projects and deadlines.
• A creative mindset with attention to detail.

Responsibilities

• Develop content strategies for multiple brands.
• Write engaging social media captions, ad copies, website content, and video scripts.
• Brainstorm creative concepts for reels and marketing campaigns.
• Create content calendars and campaign briefs.
• Develop brand storytelling and maintain consistent brand communication.
• Research social media trends, competitors, and audience behaviour.
• Collaborate with designers, video editors, and marketing teams.
• Proofread and refine content to maintain quality and consistency.

Skills

Content strategy

Copywriting

Storytelling

Instagram

Digital platforms

Creativity

Time management

Job description

Work Mode: Work from Office

Working Days: 6 Days a Week

Role Overview

We are looking for a creative Content Strategist & Copywriter who can develop engaging content strategies, craft compelling brand communication, and turn ideas into impactful content. The ideal candidate should have a strong understanding of social media, storytelling, brand voice, and digital marketing.

Key Responsibilities

• Develop content strategies for multiple brands.
• Write engaging social media captions, ad copies, website content, and video scripts.
• Brainstorm creative concepts for reels and marketing campaigns.
• Create content calendars and campaign briefs.
• Develop brand storytelling and maintain consistent brand communication.
• Research social media trends, competitors, and audience behaviour.
• Collaborate with designers, video editors, and marketing teams.
• Proofread and refine content to maintain quality and consistency.

Requirements

• 1–3 years of experience in content strategy or copywriting.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of Instagram and digital platforms.
• Ability to develop fresh creative ideas and engaging content.
• Knowledge of current social media trends.
• Ability to manage multiple projects and deadlines.
• A creative mindset with attention to detail.