Digital Marketing Specialist

Prachay Capital; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Prachay Capital is seeking a Content Distribution Lead to drive platform-wide content distribution from Pune, Maharashtra. You will oversee publishing across LinkedIn, Instagram, YouTube, Facebook, X and other channels, tailoring content to each platform and audience while coordinating with the content team.

You will also lead content repurposing, leverage analytics for performance insights, and manage a structured publishing calendar to maximise reach and impact.

Qualifications

• Strong understanding of social media and digital distribution.
• Hands-on experience managing multiple social platforms.
• Good understanding of LinkedIn, Instagram and YouTube.
• Strong attention to detail.
• Good understanding of platform-specific content behaviour.
• Ability to work with content calendars and publishing tools.
• Comfortable working with analytics and performance data.
• Strong organisational and coordination skills.
• Ability to work with creative and content teams.
• Proactive approach to identifying new distribution opportunities.
• Good written communication skills.

Responsibilities

• Develop and execute platform-wise content distribution plans.
• Manage publishing across relevant social and digital platforms.
• Adapt content for different platforms and audience behaviours.
• Identify opportunities to extend the life and reach of existing content.
• Coordinate distribution of short-form and long-form content.
• Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels.
• Understand strengths and content formats of different platforms.
• Optimise content for each platform rather than simply reposting identical content.
• Stay updated with platform changes, trends and emerging distribution opportunities.
• Maintain a structured publishing and distribution calendar.
• Identify additional distribution opportunities from existing content.
• Work with the content team to adapt content into platform-specific formats.
• Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats.
• Identify opportunities for employee advocacy, collaborations and other forms of organic amplification.
• Help extend strong content beyond the platform on which it was originally published.
• Track content performance across platforms.
• Monitor reach, impressions, views, engagement, audience growth and other relevant metrics.
• Prepare regular performance reports.
• Identify which content, formats and platforms are performing well.
• Share actionable insights with the content strategy team.
• Use performance data to improve future distribution.
• Maintain a clear publishing calendar.
• Coordinate with designers, editors and content strategists.
• Manage approvals and publishing workflows.
• Ensure links, captions, thumbnails, tags and other publishing elements are accurate.
• Maintain an organised content archive.
• Ensure there are no gaps in planned distribution.

Skills

Platform distribution

Social media management

Content adaptation

Analytics & insights

Editorial calendar

Content repurposing

Ownership of distribution

Cross-platform publishing

Audience understanding

Proactive opportunity spotting

Written communication

Job description

Job Responsibilities

Content Distribution

• Develop and execute platform-wise content distribution plans
• Manage publishing across relevant social and digital platforms
• Ensure content is published accurately and on schedule
• Adapt content for different platforms and audience behaviours
• Identify opportunities to extend the life and reach of existing content
• Coordinate distribution of short-form and long-form content

Platform Management

• Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels
• Understand the strengths and content formats of different platforms
• Optimise content for each platform rather than simply reposting identical content everywhere
• Stay updated with platform changes, trends and emerging distribution opportunities
• Maintain a structured publishing and distribution calendar

Content Repurposing Amplification

• Identify additional distribution opportunities from existing content
• Work with the content team to adapt content into platform‑specific formats
• Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats
• Identify opportunities for employee advocacy, collaborations and other forms of organic amplification
• Help extend strong content beyond the platform on which it was originally published

Owned Earned Distribution

• Support the growth of owned content channels such as newsletters, WhatsApp, Telegram, websites and other relevant platforms
• Identify opportunities for content collaborations and external distribution
• Explore relevant communities, publications, creators and industry platforms
• Support thought leadership and content amplification initiatives

Analytics Reporting

• Track content performance across platforms
• Monitor reach, impressions, views, engagement, audience growth and other relevant metrics
• Prepare regular performance reports
• Identify which content, formats and platforms are performing well
• Share actionable insights with the content strategy team
• Use performance data to improve future distribution

Content Operations

• Maintain a clear publishing calendar
• Coordinate with designers, editors and content strategists
• Manage approvals and publishing workflows
• Ensure links, captions, thumbnails, tags and other publishing elements are accurate
• Maintain an organised content archive
• Ensure there are no gaps in planned distribution

What We Are Looking For

• Strong understanding of social media and digital distribution
• Hands‑on experience managing multiple social platforms
• Good understanding of LinkedIn, Instagram and YouTube
• Strong attention to detail
• Good understanding of platform‑specific content behaviour
• Ability to work with content calendars and publishing tools
• Comfortable working with analytics and performance data
• Strong organisational and coordination skills
• Ability to work with creative and content teams
• Proactive approach to identifying new distribution opportunities
• Good written communication skills

What Will Make You Stand Out

• Experience working with a content‑led brand, media company, founder or leadership profile
• Experience in finance, fintech, business or related sectors
• Experience with YouTube and short‑form video distribution
• Understanding of SEO and content discovery
• Experience with newsletters, WhatsApp, Telegram or other owned channels
• Experience with employee advocacy or creator collaborations
• Familiarity with social media analytics and scheduling platforms
• Ability to turn performance data into practical distribution decisions

What Success Looks Like

• You will help build a distribution engine where strong content is not limited to a single platform or a single post.
• The goal is to ensure that every relevant piece of content gets maximum appropriate distribution, strong platform‑specific execution and continuous performance‑led optimisation.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.