Content Marketing Specialist at PurpleRain Technologies Inc.

Feedinkoo; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Feedinkoo is looking for a Content Marketing Specialist to drive content marketing initiatives essential for enhancing traffic, engagement, and customer retention in India. This role involves collaboration across various functions, managing creative resources, and developing effective content strategies.

The ideal candidate must possess a strong understanding of SEO and be adept in measuring and optimizing content performance. You will be responsible for creating high-quality content and ensuring alignment with brand voice and objectives.

Qualifications

• Strong understanding of SEO and content optimization.
• Ability to collaborate across functions and manage creative resources.
• Experience in measurement and optimization of content marketing initiatives.

Responsibilities

• Develop content marketing strategies and set short-term goals.
• Collaborate with design and writing teams to produce high-quality content.
• Analyze web traffic metrics and customer feedback for engagement improvement.

Skills

Content Writing

Content Marketing

Content Strategy

Job description

Content Marketing Specialist - Job Description

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Responsibilities

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
• Requires a brand publisher mindset: create the content our audience is looking for and then optimize the path to conversion.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. Must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
• Measurement and optimization of the program will be required on a regular and ongoing basis.
• Management of all creative resources including designers, writers, and other agency personnel.
• Integration of content programs with brand campaigns to drive the brand to demand.
• Executive presentations on the program approaches and results will be required.
• Design content marketing strategies and set short-term goals.
• Undertake content marketing initiatives to achieve business targets.
• Collaborate with design and writing teams to produce high-quality content.
• Develop an editorial calendar, delegate tasks and ensure deadlines are met.
• Deliver engaging content on a regular basis and inspire team members.
• Edit, proofread and improve content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Share content through various channels, ensuring strong web presence.
• Receive customer feedback and generate ideas to increase customer engagement.

Skills

• Content Writing
• Content Marketing
• Content Strategy