Senior Content Writer

Careers360; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Careers360 in Gurugram is seeking a seasoned Content Lead to research, write and edit high-quality educational content. You will guide a team of writers, align content with SEO best practices, and develop the editorial calendar to satisfy student interests and search trends.

The role emphasizes leadership, timely delivery, cross-platform collaboration and ongoing content optimization based on analytics and user feedback.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, English or related field.
• 4–7 years of professional content writing experience, preferably in Edtech or education platforms.
• Excellent written and verbal communication skills in English.
• Strong understanding of SEO best practices.
• Working knowledge of the formal and informal education sectors.
• Ability to develop fresh, innovative and engaging content addressing student needs.
• Ability to work under tight deadlines and manage multiple assignments.
• Open to feedback and collaboration.
• Team player with interest in education industry trends and topics.
• Strong leadership and team management skills.

Responsibilities

• Research, write, edit and proofread high-quality educational content.
• Ensure content follows SEO best practices and is optimised for search visibility.
• Manage and guide a team of content writers for quality and timely delivery.
• Develop content calendars and article ideas based on student interests and search trends.
• Respond to student queries in Q&A with accurate, timely answers.
• Formulate and implement a cross-platform content strategy.
• Provide editorial, creative and technical support as required.
• Track web analytics to improve content performance and engagement.
• Coordinate with other teams on content across platforms.
• Engage with students and experts to gather insights and perspectives.
• Ensure content is accurate, up-to-date and published on deadlines.

Skills

SEO best practices

Content strategy

Team leadership

Editing/proofreading

Research

English writing

Deadline management

Cross-platform content

Education

Bachelor's degree in Mass Communication, Journalism, English or related field

Job description

Role & responsibilities: -

• Research, write, edit and proofread high-quality educational content
• Ensure all content follows SEO best practices and is optimised for search visibility
• Manage and guide a team of content writers to ensure quality and timely delivery.
• Develop content calendars and article ideas based on student interests and search trends
• Respond to student queries in the Q&A section by conducting the necessary research and providing accurate, relevant and timely answers
• Formulate and implement a cross-platform content strategy.
• Provide editorial, creative and technical support as required.
• Track web analytics to ascertain content performance and engagement, and take necessary steps to improve results.
• Co-ordinate with other teams on content across all platforms
• Engage with students and experts to gather insights, opinions and perspectives
• Ensure content is accurate, up to date, and published within deadlines

Preferred candidate profile: -

• Bachelor's Degree in Mass Communication, Journalism, English or a related field.
• 4-7 years of professional content writing experience, preferably in Edtech or education platforms.
• Excellent written and verbal communication skills in English
• Strong understanding of SEO best practices
• Working knowledge of the formal and informal education sectors
• Ability to develop fresh, innovative, unique and engaging content that addresses student needs
• Ability to work under tight deadlines and manage multiple assignments
• An open-minded approach to feedback and suggestions
• A team player who stays updated on education industry trends and relevant topics.
• Strong leadership and team management skills