Content Strategist

Network18 Media & Investments Limited; Gurugram District; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Network18 Media & Investments Limited is seeking a Content Strategist – IP Development who can think creatively, plan strategically, and execute seamlessly across formats. The role requires ideation skills and a deep understanding of diverse content formats to align content with client objectives.

You will lead IP-driven content strategies, plan briefs, and coordinate with cross-functional teams to ensure smooth execution.

Qualifications

• Minimum 10 years of experience in Content Strategy.
• Strong ideation and writing across formats.
• Experience in content marketing, digital storytelling, or IP-led initiatives.
• Ability to manage multiple projects with cross-functional collaboration.
• Creative thinker with strategic mindset and attention to detail.

Responsibilities

• Develop IP-driven content strategies aligned to client objectives.
• Work on briefs for IP development, including ideation, structuring, planning and execution.
• Build and execute comprehensive content calendars and creative briefs.
• Develop deliverables such as digital/social media promotions.
• Write and adapt content for B2B and B2C audiences.
• Collaborate with production, promotions, marketing and editorial teams.

Skills

Content strategy

Ideation

Written communication

Cross-functional collaboration

Tools

ChatGPT

Claude

Gemini

Job description

We are looking for a Content Strategist – IP Development who can think creatively, plan strategically, and execute seamlessly. The role requires someone with strong ideation skills, deep understanding of diverse content formats, and the ability to align content with business and client objectives.

Key Responsibilities

• Develop strategies tailored to IP requirements and client business objectives.
• Work on briefs for IP development, including ideation, structuring, planning, and execution.
• Build and execute comprehensive content marketing plans around IP initiatives.
• Develop key deliverables such as content calendars, creative briefs, and digital/social media promotions.
• Adapt to multiple content formats including short videos, podcasts, profile stories, documentaries, and more.
• Coordinate with cross-functional teams (production, promotions, marketing, editorial) to ensure smooth execution.
• Write and adapt content effectively for both B2B and B2C audiences.
• Collaborate with editorial teams to develop new IPs, on-ground events, and digital initiatives for News18 Network’s platforms, ensuring alignment with client goals and brand synergies.
• Working knowledge of ChatGPT, Claude, Gemini and other GenAI tools for research, ideation and rapid concept development.
• Ability to use AI intelligently while knowing where human creativity and editorial judgment must lead

What We’re Looking For

• Must have at least 10 years of experience in Content Strategy
• Strong content strategy and ideation skills.
• Excellent writing ability with versatility across formats.
• Experience in content marketing, digital storytelling, or IP-led initiatives.Ability to manage multiple projects with cross-functional collaboration.
• Creative thinker with a strategic mindset and keen eye for detail.