Content Strategist

Infynd; Coimbatore District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A B2B solutions company in Coimbatore is looking for a Content Strategy Lead to own and drive content strategies across various SaaS products. The ideal candidate should have 4–6 years of experience in content strategy or product marketing, with strong knowledge of B2B SaaS business models. Responsibilities include defining content frameworks, collaborating cross-functionally, and leveraging analytics to refine content performance. This is an excellent opportunity to impact the company's growth through effective content initiatives.

Qualifications

• 4–6 years of experience in content strategy or product/content marketing.
• Proven experience designing and scaling content strategies.
• Strong understanding of SaaS business models and buyer personas.

Responsibilities

• Own end-to-end content strategy for multiple B2B SaaS products.
• Define content frameworks across the buyer journey.
• Partner with Product and Marketing to ensure content supports pipeline.

Skills

Content strategy

SEO & content architecture

Analytics tools

Strategic thinking

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related discipline

Tools

GA4

Search Console

Job description

Coimbatore South, India | Posted on 01/28/2026

ProminentContact India Private Limited was incorporated in August 2020 with just fouremployees. We have envisioned creating a B2B database solution forbusiness accelerators, offering customized data solutions in niche ICP, andnamed it “InFynd.” InFynd serves as a one-stop solution for data intelligence.We have since expanded our operations Coimbatore and Gateshead, UK. Today,we proudly uphold our Vision, Mission, and Core Values as we continue to grow and innovate.

Job Description

• Own and drive the end-to-end content strategy for multiple B2B SaaS products, aligned with GTM, product positioning, and revenue objectives
• Define content frameworks across the buyer journey (awareness → evaluation → conversion → adoption → expansion)
• Translate product capabilities, technical concepts, and market insights into clear positioning narratives, not just content pieces

Build and maintain a content operating system:

• Editorial roadmap

Content taxonomy

Measurement framework

• Partner closely with Product, Product Marketing, Sales, RevOps, UX, and Design to ensure content supports pipeline, adoption, and retention
• Design and oversee SEO-led and programmatic content strategies, including topic clustering, internal linking, and long-term search visibility.
• Leverage analytics and qualitative insights to audit content performance, identify gaps, and continuously refine strategy.
• Establish and evolve content governance, including standards, workflows, documentation, and quality benchmarks
• Guide and review execution by writers, agencies, or internal teams, ensuring strategy is consistently translated into output

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
• 4–6 years of experience in content strategy or product/content marketing, with a strong preference for B2B SaaS or tech-led products
• Proven experience designing and scaling content strategies, not just writing content
• Strong understanding of SaaS business models, GTM motions, and buyer personas
• Hands-on experience with:
  • SEO & content architecture
  • Analytics tools (GA4, Search Console, CRM insights)
  • Content performance and attribution
• Ability to work cross-functionally and influence stakeholders without direct authority
• Strong strategic thinking, prioritisation, and communication skills