Content Strategist

Adecco Portugal; Gurugram District; On-site; INR 900,000 - 2,100,000; Full time

Job summary

Adecco Portugal is hiring a Content Strategist – Fitness, Performance & Sports Nutrition for a Leading D2C Health & Wellness Company. Work from Office – 5 Days.

You will develop the overall content strategy across Performance Marketing and Social Media, craft hooks and scripts for Meta and other platforms, and translate product science into engaging consumer communication. You will supervise briefs for creators and collaborate with marketing teams.

Qualifications

• 5+ years of experience in Content Strategy, Brand Content or Performance Creative Strategy.
• Strong interest and understanding of fitness, sports nutrition, supplements and wellness.
• Excellent copywriting, storytelling and script-writing skills.
• Understanding of consumer psychology and performance marketing creatives.
• Strong awareness of Instagram, YouTube, creator culture and emerging content formats.
• Ability to translate product science into simple, engaging consumer communication.
• Ability to create content that delivers both engagement and business results.
• Fitness and Sports Nutrition
• Beauty and Personal Care

Responsibilities

• Develop the overall content & communication strategy across Performance Marketing and Social Media.
• Create high-performing hooks, scripts, communication angles and creative concepts for Meta and other digital platforms.
• Develop creative angles based on consumer pain points, benefits, objections and motivations.
• Build social media content strategy across fitness, nutrition, performance, hydration, recovery, sleep and product education.
• Simplify product science and technical information into engaging, consumer-friendly communication.
• Create content briefs, scripts and communication frameworks for creators, influencers, designers and video teams.
• Partner with Performance Marketing teams to analyze winning creatives and improve hooks, retention and conversion communication.
• Track emerging trends across fitness, sports nutrition, social media and global content.
• Analyses Indian and international competitors and identify communication opportunities.
• Support product launches and campaigns through strong storytelling and integrated communication.

Skills

Content strategy

Brand content

Performance creative strategy

Copywriting

Storytelling

Script-writing

Instagram knowledge

YouTube knowledge

Consumer psychology

Job description

We are hiring for a Content Strategist – Fitness, Performance & Sports Nutrition for a Leading D2C Health & Wellness Company.

Work Mode: Work from Office – 5 Days

• Develop the overall content & communication strategy across Performance Marketing and Social Media.
• Create high-performing hooks, scripts, communication angles and creative concepts for Meta and other digital platforms.
• Develop creative angles based on consumer pain points, benefits, objections and motivations.
• Build social media content strategy across fitness, nutrition, performance, hydration, recovery, sleep and product education.
• Simplify product science and technical information into engaging, consumer-friendly communication.
• Create content briefs, scripts and communication frameworks for creators, influencers, designers and video teams.
• Partner with Performance Marketing teams to analyze winning creatives and improve hooks, retention and conversion communication.
• Track emerging trends across fitness, sports nutrition, social media and global content.
• Analyses Indian and international competitors and identify communication opportunities.
• Support product launches and campaigns through strong storytelling and integrated communication.

What We’re Looking For

• 5+ years of experience in Content Strategy, Brand Content or Performance Creative Strategy
• Strong interest and understanding of fitness, sports nutrition, supplements and wellness
• Excellent copywriting, storytelling and script-writing skills
• Understanding of consumer psychology and performance marketing creatives
• Strong awareness of Instagram, YouTube, creator culture and emerging content formats
• Ability to translate product science into simple, engaging consumer communication
• Ability to create content that delivers both engagement and business results
• Fitness & Sports Nutrition
• Beauty & Personal Care

Someone who understands the fitness & sports nutrition consumer, has experience working with D2C or consumer-focused brands, combines creative thinking with a performance mindset, and can own content strategy rather than simply execute briefs.