Content Strategist

FRND; Bengaluru; On-site; INR 2,200,000 - 3,400,000; Full time

Benefits offered by this job

Equity options

Unlimited leave

Ownership of your work

Job summary

FRND is seeking a Content Lead to drive performance content at scale from Bengaluru. You will own the creative output that fuels our paid media engine, delivering highly-iterative content across Meta and YouTube, and coordinating with the growth team to optimize results.

You will manage and brief UGC creators, video editors, and freelancers to maintain volume without sacrificing quality, building a winning formula library and driving the creative testing roadmap with media buyers.

Qualifications

• 2-4 years in performance content / growth creative roles.
• Experience with high-volume content production (50–200 creatives/month).
• Direct collaboration with media buyers or growth managers.

Responsibilities

• End-to-end content production for paid media outputs across platforms (Meta, YouTube, etc.).
• Build and run a high-velocity content system.
• Collaborate with performance/growth team to test, iterate based on data.

Skills

Performance content

Growth creative

High-volume output

Collaboration with media buyers

Mass-market India audience

Job description

We're looking for a Content Lead who has operated at a larger scale, someone from a company doing ₹100Cr+ a month, and knows what it means to produce content at machine-gun volume in a performance marketing environment.

This is not a brand storytelling role. This is a performance content role. You will own the creative output that feeds our paid media engine.

Key Responsibilities:

• End-to-end content production for Meta, YouTube, - scripts, briefs, hooks, CTAs
• Building and running a high-velocity content system
• Working directly embedded with the performance/growth team, you ship content, they test it, you iterate fast based on data
• Managing and briefing UGC creators, video editors, and freelancers to maintain volume without dropping quality
• Developing a swipe file and winning formula library, knowing what hooks work, what angles are dead, and why
• Owning the creative testing roadmap, new formats, new angles, new audiences, in sync with media buyers

Requirements:

• 2-4 years in performance content / growth creative roles
• Prior company scale: ₹100Cr+/month revenue (consumer app, D2C, fintech, edtech, any high-spend vertical)
• Proven track record of high-volume output, can show you shipped 50–200 creatives/month
• Direct collaboration experience with media buyers or growth managers, not just handing off assets
• Strong instinct for mass-market Indian audiences, Tier 2 sensibility, not metro bubble thinking
• Experience in social/entertainment apps, dating, gaming, or any app with a similar emotional hook
• The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Impact at Scale:

Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.

Rewarding Journey:

Competitive compensation, equity options, and growth that parallels FRND’s explosive success.

Learn with the Best:

Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.

Freedom to Thrive:

Enjoy an unlimited leave policy and unparalleled ownership of your work.

Product-Centric Mindset:

Work in a company where products take center stage, solving unique challenges with innovative solutions.