Associate Product Manager

FRND; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

FRND is seeking an Associate Product Manager who wants to build products, not just manage roadmaps. You’ll own problems end-to-end, dive into user behavior and metrics, and work with Engineering, Design, Data, Growth and Operations to bring ideas from idea to production.

You will design experiments, run A/B tests, and iterate to improve engagement, retention, and monetisation while understanding user motivations and habits. Join us to move fast and learn continuously.

Qualifications

• 1–3 years of experience in Product Management, preferably at a high-growth consumer internet startup.
• Graduate from a Tier 1 institute with strong academic and analytical fundamentals.
• Comfortable with numbers, data and metrics.
• Strong understanding of product metrics, funnels, cohorts, retention and experimentation.
• Sharp problem-solving skills and the ability to structure ambiguous problems.
• High ownership and bias for action; you don’t wait for perfect information to get started.
• Strong communication skills and the ability to work with engineers, designers and business teams.
• Curiosity about consumer behaviour, social products, entertainment and mobile-first experiences.

Responsibilities

• Own product problems end-to-end, from identifying the opportunity to launching, measuring, and iterating on the solution.
• Dive into user behavior, product data, funnels, cohorts, and metrics to understand what’s working and what isn’t.
• Work closely with Engineering, Design, Data, Growth and Operations to take ideas from a whiteboard to production.
• Design and run experiments, A/B tests and product iterations to improve engagement, retention, monetisation and overall user experience.
• Spend time understanding our users, their motivations, habits, pain points and what keeps them coming back.
• Track product metrics and build a strong understanding of what moves the needle and why.
• Bring new ideas to the table by studying consumer products, emerging trends and unconventional product experiences.
• Move quickly, test, learn, ship, and improve.

Skills

Numbers & metrics

Communication skills

Ownership & bias for action

Education

Tier 1 institute graduate

Job description

We’re looking for an Associate Product Manager who wants to build products, not just manage roadmaps. Someone who is curious about why users behave the way they do, loves numbers, moves fast, and can turn a messy problem into a simple product experience.

What You’ll Do

• Own product problems end-to-end, from identifying the opportunity to launching, measuring, and iterating on the solution.


• Dive into user behaviour, product data, funnels, cohorts, and metrics to understand what’s working and what isn’t.


• Work closely with Engineering, Design, Data, Growth and Operations to take ideas from a whiteboard to production.


• Design and run experiments, A/B tests and product iterations to improve engagement, retention, monetisation and overall user experience.


• Spend time understanding our users, their motivations, habits, pain points and what keeps them coming back.


• Track product metrics and build a strong understanding of what moves the needle and why.


• Bring new ideas to the table by studying consumer products, emerging trends and unconventional product experiences.


• Move quickly, test, learn, ship, and improve.

What We’re Looking For

• 1–3 years of experience in Product Management, preferably at a high-growth consumer internet startup.


• Graduate from a Tier 1 institute with strong academic and analytical fundamentals.


• Someone who is comfortable with numbers, data and metrics.


• Strong understanding of product metrics, funnels, cohorts, retention and experimentation.


• Sharp problem-solving skills and the ability to structure ambiguous problems.


• High ownership and bias for action, you don't wait for perfect information to get started.


• Strong communication skills and the ability to work effectively with engineers, designers and business teams.


• A natural curiosity about consumer behaviour, social products, entertainment and mobile-first experiences.

Note: The FRND team works 6 days a week, with the 1st and 3rd Saturdays being working days.

About FRND

FRND is redefining the way people connect by building social products that are engaging, safe, inclusive, and fun.

We’re a rapidly growing startup building for millions of users and solving unique challenges across social connection and entertainment. Our ambition is bold, and we're looking for people who want to build, experiment, and solve problems at scale.

Why FRND?

Impact at Scale: Work on products and initiatives that impact millions of users across India and international markets.

High Ownership: Take on meaningful problems and have the freedom to drive them from idea to execution.

Learn with the Best: Work closely with founders, leaders, and high-performing teams while solving real business challenges.

Rewarding Journey: Competitive compensation, equity opportunities, and growth that matches your impact.

Work Hard, Have Fun: We're serious about building great products, but we also believe in enjoying the journey along the way.

Solve Interesting Problems: Work in an environment where curiosity, experimentation, and first-principles thinking are encouraged.