Content & Social media Marketing Manager - Life Science

BioTecNika; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Biotecnika is seeking a Content & Social Media Marketing Manager to lead their content strategy at their Bangalore headquarters. This role focuses on engaging content across platforms, utilizing SEO best practices, and driving digital marketing efforts. Ideal candidates will have 2-4 years of relevant experience, a passion for biotech, and strong communication skills.

Qualifications

• Minimum 2-4 years of experience in content management or digital marketing.
• Strong understanding of SEO, social media, and content marketing strategies.
• Excellent writing, editing, and attention to detail.

Responsibilities

• Develop and oversee the content strategy for social media, blogs, and lead-generation campaigns.
• Lead a team of content writers and digital marketers.
• Optimize content for SEO to drive traffic and conversions.

Skills

Content Strategy & Management

SEO Expertise

Social Media Management

CMS Experience

Copywriting & Editing

Data-Driven Approach

Project Management

Team Leadership

Digital Marketing

Biotechnology Knowledge (Preferred)

Job description

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CEO & Co-founder of Biotecnika & Trustee at IBioM Indian Biotech MSME

Job Title: Content & Social Media Marketing Manager - Life Science

Location: Biotecnika Headquarters, Bangalore

Job Type: Full-time, Work from Office

About Biotecnika: Biotecnika is a pioneering BIO-IT company at the intersection of biotechnology and education, dedicated to providing cutting-edge content and resources for students, researchers, and professionals in biotech, life sciences, and bioinformatics. As we continue to expand, we are looking for a dynamic and experienced Content & Digital Marketing Manager to lead and execute our content strategy.

Role Overview: As the Content & Social Media Marketing Manager, you will oversee content strategy across multiple platforms, ensuring content is engaging, high-quality, and aligned with Biotecnika’s mission. You will lead the content team, optimize for SEO, manage social media content, and drive digital marketing initiatives.

Key Responsibilities

• Develop and oversee the content strategy for websites, social media, blogs, ebooks, and lead-generation campaigns.
• Lead a team of content writers and digital marketers to create high-quality, engaging content.
• Review, edit, and proofread articles to maintain consistency in messaging and branding.
• Stay updated with biotech, life sciences, and education trends to produce relevant and timely content.
• Work closely with designers, videographers, and digital marketing teams to create cohesive, multimedia-rich content.
• Optimize content for SEO and lead generation to drive traffic and conversions.
• Track and analyze content performance using tools like Google Analytics and SEMrush to make data-driven improvements.
• Manage content calendars, timelines, and workflows to ensure all deadlines are met.
• Develop and execute social media strategies to enhance brand presence and engagement.
• Collaborate with marketing teams to implement content-driven campaigns.
  
  

Skills Required

• Content Strategy & Management: Ability to develop and execute content plans across multiple platforms.
• SEO Expertise: Strong knowledge of SEO best practices for content ranking and visibility.
• Social Media Management: Experience in managing content for LinkedIn, Instagram, Facebook, and YouTube.
• CMS Experience: Proficiency in WordPress or similar content management systems.
• Copywriting & Editing: Excellent writing, editing, and proofreading skills with adaptability to different audiences.
• Data-Driven Approach: Familiarity with Google Analytics, SEMrush, or similar tools to track content performance.
• Project Management: Ability to manage content calendars, timelines, and deadlines efficiently.
• Team Leadership: Experience in leading and managing a content team.
• Digital Marketing: Knowledge of email marketing, lead generation strategies, and automation platforms.
• Biotechnology Knowledge (Preferred): A background in biotech, life sciences, or related field is an advantage.
  
  

Who Can Apply

• Minimum 2-4 years of experience in content management, digital marketing, or a related field.
• Strong understanding of SEO, social media, and content marketing strategies.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication skills and experience collaborating with cross-functional teams.
• Passion for biotechnology, life sciences, or related fields is a plus.
• Willingness to work from our Bangalore headquarters.
  
  

Why Join Biotecnika?

• Work at the forefront of biotech education and research.
• Lead impactful content strategies that engage students, researchers, and professionals.
• Be part of an innovative and dynamic team.
• Grow with opportunities to expand your role and responsibilities.
  
  

We look forward to welcoming a passionate and strategic content leader to our team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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