Content & Social Media Manager

Proso.ai; Dadri; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Proso.ai is seeking a Content & Social Media Manager to own end-to-end content execution for Proso.ai and Workwall. You will produce 25+ pieces weekly, manage SEO-driven posts, and drive organic growth across platforms with AI-assisted workflows and human editing.

You will track performance, maintain a daily calendar, and ensure on-brand outputs. The role demands data-driven optimization, strong English writing, and hands-on publishing across LinkedIn, Twitter, YouTube, and blogs.

Qualifications

• 3+ years of experience in content marketing, social media, or digital marketing.
• Excellent English writing style for B2B SaaS audiences.
• Hands-on experience publishing content on LinkedIn and Twitter/X.
• Basic SEO knowledge: keyword research and on-page optimization.
• Comfort using AI writing tools with strong final human editing.
• Ability to create basic visuals with Canva.
• Experience recording and producing screen-capture or talking-head videos.

Responsibilities

• Write, edit, and publish 3 SEO-optimised long-form blog posts per week (2 Proso.ai, 1 Workwall) — minimum 600 words.
• Create and schedule 5 LinkedIn posts per week across both brands with visuals.
• Post 8 Twitter/X updates per week with relevant hashtags and formats.
• Design 5 brand-kit creatives per week for cross-platform use.
• Produce 2 YouTube Shorts per week with captions and hooks.
• Produce 2 tutorial/explainer videos weekly for product features.
• Maintain a live content calendar and plan weekly themes aligned to keyword tracker.
• Batch-script and batch-record video content; repurpose blogs into posts and scripts.
• Pull GA and LinkedIn analytics weekly and log KPI trends.
• Flag underperforming content and propose corrective actions.

Skills

Content marketing

Social media management

Strong written English

SEO basics

AI writing tools

Video creation/editing (shorts, Loom)

Canva basic visuals

Analytics tracking (GA, LinkedIn, YouT

Tools

Google Analytics 4

Google Search Console

LinkedIn / Twitter analytics tools

Loom

CapCut / DaVinci Resolve

Ahrefs / Semrush (keyword tracking)

Job description

Location: Noida | Work Mode: Work from Office | Experience: 4+ YearsThe Content & Social Media Manager owns end-to-end content execution across two SaaS brands — Proso.ai (including askproso.ai) and Workwall (including workkudos.ai). The role is equal parts creator, analyst, and brand custodian: producing 25+ content pieces per week, tracking organic performance, and continuously improving output quality based on data. This is a high-output, AI-assisted role. Proficiency with AI writing tools is expected and encouraged — but every piece of content must be human-edited, on-brand, and backed by a keyword or distribution rationale. The person is accountable for weekly output targets, monthly traffic growth, and the quality of all published content across both brands.

Content Creation & Publishing

• Write, edit, and publish 3 SEO-optimised long-form blog posts per week (2 for Proso.ai, 1 for Workwall) — minimum 600 words, each targeting a keyword from the approved keyword tracker
• Create and schedule 5 LinkedIn posts per week across both brands (3 Proso.ai, 2 Workwall), each with a visual asset
• Post 8 Twitter/X updates per week across both brands, using relevant hashtags and engaging formats
• Design 5 brand-kit creatives per week for use across all platforms
• Produce 2 YouTube Shorts (≤30 seconds each) per week — one per brand — with captions and a strong 3-second hook
• Produce 2 tutorial/explainer videos (3–5 minutes each) per week covering product features for askproso.ai and Workwall

Content Calendar & Planning

• Maintain a live content calendar updated daily, with at least 5 days of planned content always visible ahead
• Plan content themes weekly, aligning blog topics, social posts, and videos to the keyword tracker
• Batch-script video content on Mondays and Wednesdays; batch-record on Thursdays or Fridays
• Repurpose each blog into at least one LinkedIn post, one Twitter/X thread, and one short-video script

SEO & Keyword Management

• Update keyword position tracking weekly using Google Search Console — checking rankings for all target keywords across both brands
• Assign one target keyword to every blog post before writing begins; no blog to be published without a keyword rationale
• Monitor and report on keywords entering or exiting the Top 10 and Top 20 each month
• Identify new keyword opportunities and add them to the tracker for approval

Analytics & Reporting

• Pull Google Analytics data every Monday: organic sessions, top-performing pages, average time on page, traffic sources — and log into the GA Dashboard tracker
• Pull LinkedIn analytics weekly: post impressions, engagement rate, follower growth — log in the performance tracker
• Pull YouTube Studio analytics weekly: views, watch time, subscriber growth
• Compile a monthly performance summary covering all KPIs vs. targets across both brands
• Flag underperforming content proactively and propose corrective actions

Engagement & Community

• Respond to all comments on published posts within 24 hours
• Engage meaningfully on LinkedIn daily (minimum 5 comments or interactions per day)
• Monitor brand mentions and relevant conversations across Twitter/X

Requirements

• 3+ years of experience in content marketing, social media, or digital marketing
• Strong written English — ability to write clearly, concisely, and on-brand for a B2B SaaS audience
• Hands-on experience publishing content on LinkedIn and Twitter/X for a brand or business page
• Basic working knowledge of SEO: keyword research, on-page optimisation, meta titles/descriptions
• Comfort using AI writing tools (ChatGPT, Claude, Jasper, or similar) as a drafting aid — with human editing on all final output
• Ability to create basic visual content using Canva or equivalent
• Ability to record and produce simple screen-capture or talking-head videos using Loom or a phone
• Organised, self-managed, and comfortable with daily reporting and accountability structures

Nice to Have

• Experience with Google Analytics 4 and Google Search Console
• Familiarity with LinkedIn Analytics, Twitter Analytics, or YouTube Studio
• Experience using Ahrefs, Semrush, or any keyword tracking tool
• Prior experience managing content for a SaaS, HR tech, or productivity tool brand
• Video editing skills (CapCut, DaVinci Resolve, or similar)
• Understanding of employee recognition, HR tech, or AI productivity markets