Full-Stack Content & Social Strategist

Proximity Works; India; Remote; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

100% remote flexibility

High-performance team environment

Best-in-class compensation

Job summary

A global tech and media company is seeking a full-stack content & social strategist to enhance its brand voice across various platforms. This role demands creativity, a strategic mindset, and the ability to own content narratives that drive performance. Candidates should have impressive writing skills, experience with diverse content formats, and a passion for AI and tech.

Qualifications

• Demonstrated ability to write precisely and engagingly.
• Experience in creating and distributing content across various channels.
• Strong understanding of content performance metrics.
• Experience writing and growing newsletters and making them stick.
• Understand what makes content work algorithmically, emotionally, and strategically.
• Move from vibe to script quickly and iterate on traction.
• Speak fluent Internet and have range and taste.
• Maintain a strong visual eye and know what looks good.
• Avoid corporate brand-speak and stay casual without cringey moments.
• Be curious about AI, tech, media, and sports and explain things simply.
• Have BS radar and get to the point without filler.
• Own a brand’s digital voice from scratch.

Responsibilities

• Develop and maintain the company’s brand voice across digital platforms.
• Create and manage a variety of content formats including video scripts and newsletters.
• Collaborate with teams to enhance brand narratives and storytelling.
• Spot trends, adapt them, and ride waves early.
• Collaborate across teams to amplify wins and tell authentic stories.
• Use Canva, CapCut, Descript, and AI tools to iterate fast.
• Grow our audience and drive performance through storytelling.
• Turn ideas into narratives, posts, videos, and experiments with a strategic POV.

Skills

Writing clarity

Content format diversity

Trend spotting

Visual communication

Audience engagement

Audience growth

Editing

Strategic POV

Tools

Canva

ChatGPT

Google Docs

Email marketing platforms

Notion

Google Docs

Mailchimp

LinkedIn

Job description

Proximity Works is where high-growth teams go when the stakes are high and excellence is non-negotiable. We're a plug-and-play, AI-native powerhouse — a global ecosystem of companies across engineering, design, AI, media, and storytelling — built to help ambitious teams scale without breaking what made them great.

We've been global since Day 1 — quietly building some of the most mission-critical systems and products in sports, media, entertainment, and fintech. We operate across 25+ cities and 4 countries.

From scaling MVPs into platforms used by millions to turning 6-hour content workflows into 15-minute sprints, we don't just talk about AI. We ship it.

We build fast, we build lean — and we build to last.

Our companies include:

• Proximity Tech → Engineering Performance & Scale with our AI Innovation Units
• Studio Proximity → Product design, branding, motion design, and UX for sports, OTT, and beyond
• Colarity AI → In-house AI products like Metavision that automate content creation
• 42PX Media → AI-powered storytelling and smart campaigns
• 42PX Events → Curated global communities (with folks like a16z, Google, and more)
• Proximity Ventures → Backing founders beyond capital
• Proximity Foundation → Expanding access through education and opportunity

The Role

We're looking for a full-stack content & social strategist — a high-EQ operator who can write, create, market, and scale narratives that matter.

This isn't a 'calendar and captions' role. This is a high-ownership, high-impact seat — strategist, researcher, storyteller, trend-sniper, and executor.

You'll work directly with leadership across product, brand, marketing, and engineering to define, shape, and grow how the Proxoverse shows up in the world.

What You'll Do:

• Own and evolve Proximity's brand voice across platforms
• Plan, write, and ship short-form, long-form, and founder-led content (LinkedIn, blog, newsletter, email campaigns, video scripts)
• Build platform-native content for Instagram, X, LinkedIn, and YouTube Shorts
• Spot trends, make them work for us, and ride waves early
• Collaborate across teams to amplify wins, tell stories, and humanize the brand
• Use tools like Canva, CapCut, Descript, ChatGPT, etc. to create and iterate fast
• Build our audience. Shape our perception. Drive performance through storytelling
• Understand what works — and why — and do more of it
• Turn ideas into narratives, posts, videos, and experiments — with a strategic POV

Requirements

You Might Be the One If You:

• Write with clarity, wit, and precision — and have receipts to show for it
• Have shipped content across formats and channels — and driven outcomes
• Have experience writing and growing newsletters — and know how to make them stick
• Understand what makes content work algorithmically, emotionally, and strategically
• Can go from vibe to script fast — and iterate based on traction
• Speak fluent Internet, but also have range and taste
• Have a strong visual eye — even if you're not a designer, you know what looks good and what doesn't
• Avoid corporate brand-speak — you're casual without being frivolous, and never, ever cringey
• Are genuinely curious about AI, tech, media, and sports — and can explain things simply
• Have a strong BS-radar and low tolerance for filler — you get to the point
• Are excited by the idea of owning a brand's digital voice from scratch

Tools You Should Know (or learn fast):

• Canva
• CapCut / Descript / Edits
• ChatGPT / Claude / other AI tools
• Notion / Google Docs
• LinkedIn / Instagram / YouTube Shorts / Twitter (X) / TikTok
• Email marketing platforms (e.g. Mailchimp, Beehiiv, ConvertKit, Substack, HubSpot)
• Bonus: Figma, Webflow, Buffer, SocialPilot, etc

Non-Negotiables (Read These Twice)

We've hired great. We've hired wrong. We know the difference.

This role is not for someone who:

• Needs step-by-step instructions
• Thinks 'good enough' is good enough
• Creates content that looks fine but performs poorly
• Can't explain what made something 'work' or not
• Treats writing as a separate task, not a core part of creating content that performs
• Needs constant hand-holding or multiple rounds of feedback
• Thinks aesthetic = impact (and tracks a good-looking grid over actual performance)
• Is unaware or uninterested in the AI shift reshaping media, tech, and business
• Waits to be taught instead of figuring things out (Lacks the curiosity or urgency to self-learn and grow without being nudged)
• Takes too long to ramp up without actively closing their own gaps
• Can't connect the dots between content and business or bottom-line outcomes

This role is for someone who:

• Writes fast, smart, and clearly
• Understands that content = performance
• Can edit their own work — no typos, no revisions, no excuses
• Is obsessed with how content fuels brand, growth, and business
• Takes feedback seriously, implements it quickly, and improves over time
• Thinks creatively and critically
• Has a point of view, but can mold it for different voices
• Is both strategic and scrappy — idea to asset, all in one brain
• Thinks like a marketer, acts like a creator, executes like an operator

Bonus Points If You:

• Are a creator yourself (personal brand, newsletter, reels, threads, Twitter, YouTube — we want to see it)
• Have worked in a startup, worn many hats, and loved it
• Have marketing intuition — and can connect content to conversion
• Have a track record of building communities or audiences
• Have motion/video chops (even light ones — Canva counts)

Benefits

What You'll Get:

• 100% remote flexibility (we're global, async, and outcome-driven)
• A high-trust, high-performance team across AI, engineering, design, and strategy
• Core working hours in PST to align with leadership and creative leads
• Best-in-class compensation
• The chance to shape the voice of a fast-growing company at the edge of AI, tech, and media