B2B AI Augmented Content Development Specialist – Logistics and Supply Chain

ADVATIX - Advanced Supply Chain and Logistics; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

ADVATIX - Advanced Supply Chain and Logistics is seeking a Content Development Specialist who understands logistics inside-out and will own the words behind our brand across web, campaigns, sales enablement, and thought leadership. You’ll ship faster and sharper because you’ve integrated AI as a real part of your craft.

You will lead AI-assisted content workflows, translate complex logistics concepts for CXOs and operations leaders, and collaborate with sales, ops, and product to produce

Qualifications

• Demonstrated B2B content experience in logistics, supply chain, freight, warehousing, transportation, or e-commerce fulfillment.
• Working fluency in industry vocabulary, KPIs, and operating realities.
• Craft strong long-form and short-form writing—2,000-word whitepapers and 6-line LinkedIn posts.
• Sharp editorial judgment: decide what to keep human vs AI.
• Technical accuracy and marketing instinct in drafts.
• AI fluency required, not optional.
• Hands-on with leading LLM assistants for research, drafting, summarization, repurposing, and editing.
• Prompt design skills and reusable prompts.
• Experience with SEO-AI tools and content platforms.
• Comfortable with multimodal generation tools for visuals/audio.
• Aware of AI failure modes and QA process.
• Bonus: experience building AI agent workflows to automate content ops.
• Modern content tech stack: CMS/ web — WordPress, Webflow, Contentful, HubSpot CMS; SEO/ analytics — Ahrefs, SEMrush, GA4, GSC; Marketing automation — HubSpot; Workflow — Notion, Asana, Trello, etc; Design adjacency — Figma, Canva; Version-control — Google Docs / MS 365.

Responsibilities

• Develop content across the full B2B logistics funnel.
• Build AI-assisted content workflows from research to publish.
• Translate complex logistics concepts for CXOs, ops leaders, or SMB shippers.
• Own SEO and GEO end-to-end: research, clusters, on-page, internal links.
• Run market and competitor research with AI and human judgment.
• Collaborate with sales, ops, and product to convert expertise into publishable narratives.
• Maintain brand voice and quality across human and AI output.
• Manage content calendar, briefs, approvals, and on-time delivery.
• Support employer branding and internal communications.

Skills

B2B content experience

Logistics domain knowledge

Editorial judgement

AI fluency

Prompt design

Research depth

Stakeholder management

Self-direction

Education

Bachelor's degree in Mass Communication, Journalism, Marketing, English, or related field

MBA / PGDM in Marketing

Tools

Claude

ChatGPT

Gemini

Copilot

Jasper

Copy.ai

Writesonic

Surfer SEO

Clearscope

Frase

MarketMuse

WordPress

Webflow

Contentful

HubSpot CMS

Ahrefs

SEMrush

GA4

Google Search Console

Notion

Asana

Trello

Slack

Figma

Job description

About the role

We're hiring a Content Development Specialist who knows logistics inside-out and operates a modern, AI-augmented content stack. You'll own the words behind our brand — across web, campaigns, sales enablement, and thought leadership — and you'll ship faster and sharper because you've made AI tools a real part of your craft, not a novelty. This isn't a "writer who uses ChatGPT sometimes" role. We expect you to think in workflows: research with AI, draft with AI, edit human-first, and measure what landed.

What you'll do

• Develop content across the full B2B logistics funnel — website pages, long-form blogs, case studies, whitepapers, lifecycle email, social, sales decks, RFP responses, and exec thought leadership.
• Build and run AI-assisted content workflows (research → outline → draft → fact-check → polish → SEO → publish) that compress turnaround without compromising voice or accuracy.
• Translate complex logistics concepts — multimodal freight, WMS, last-mile, cross-border, 3PL economics, demand forecasting — into content a CXO, an ops leader, or an SMB shipper can each use.
• Own SEO and GEO end-to-end: keyword research, topical clusters, on-page optimization, internal linking, and content refreshes informed by GSC and ranking data.
• Run market and competitor research using a mix of human judgment and AI research tools; surface insights, not just summaries.
• Partner with sales, ops, and product to convert subject-matter expertise into publishable narratives — interviews, ghostwriting, briefings.
• Maintain brand voice, tone, and quality standards across human-written and AI-assisted output.
• Manage the content calendar, briefs, approvals, and on-time delivery in a modern PM stack.
• Support employer branding and internal communications.

What you bring

• Domain
• Demonstrated B2B content experience in logistics, supply chain, freight, warehousing, transportation, or e-commerce fulfillment
• Working fluency in industry vocabulary, KPIs, and operating realities (not just buzzwords)
• CraftStrong long-form and short-form writing — equal comfort with a 2,000-word whitepaper and a 6-line LinkedIn post
• Sharp editorial judgment: what to keep human, what to delegate to AI, what to cut
• Technical accuracy and marketing instinct in the same draft
• AI fluency (required, not optional)
• Hands‑on with leading LLM assistants — Claude, ChatGPT, Gemini, or Copilot — for research, drafting, summarization, repurposing, and editing
• Prompt design skills: you can write reusable prompts and small "prompt chains," not just one-off questions
• Working knowledge of AI content platforms — Jasper, Copy.ai, Writesonic, or equivalent — and SEO‑AI tools like Surfer SEO, Clearscope, Frase, or MarketMuse
• Comfortable with multimodal generation tools — Midjourney, DALL·E, Adobe Firefly for visuals; ElevenLabs, Descript, or HeyGen for audio/video repurposing
• Aware of AI's failure modes — hallucination, generic phrasing, brand-voice drift — and have a personal QA process to catch them
• Bonus: experience building AI agent workflows (Zapier AI, Make, n8n, or custom GPTs / Claude Projects) to automate content ops
• Modern content tech stackCMS / web — WordPress, Webflow, Contentful, HubSpot CMS, or SanitySEO and analytics — Ahrefs or SEMrush, Google Search Console, GA4Marketing automation — HubSpot, Apollo, ClayWorkflow and collaboration — Notion, Asana, ClickUp, Trello, SlackDesign adjacency — Figma, Canva, Loom — enough to brief designers fluently and produce simple assets yourselfVersion-control comfort with Google Docs / Microsoft 365 review workflows
• Ways of workingStrong stakeholder management — SMEs, sales, ops, leadershipResearch depth and intellectual honestySelf‑direction; you can manage a calendar without being chased
• Nice to haveBachelor's degree in Mass Communication, Journalism, Marketing, English, or a related fieldMBA / PGDM in MarketingPrior B2B logistics content portfolioFamiliarity with conversion copywriting frameworks (PAS, AIDA, JTBD)Experience with structured data / schema markup for SEOHands‑on experience training brand-voice prompt libraries or fine-tuning prompts on company corpus