Marketing Content Specialist

Purple Quarter; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Purple Quarter is seeking a Content Marketing Specialist in Bengaluru to drive our digital content initiatives. You will research market trends, craft compelling content, and execute campaigns across blogs, social media, email, and websites, ensuring alignment with brand voice and goals.

The role requires 3–5 years of content creation and digital marketing experience, with strong writing and editing skills and proficiency in social media platforms. A fast-paced, collaborative environment awaits.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of content creation and digital marketing experience.
• Strong writing, editing, proofreading, and attention to detail.
• Proficient with social media platforms.

Responsibilities

• Research market trends and develop content strategies aligned with business goals.
• Create, edit, and publish content for blogs, social media, emails, website copy, reports, e-books, and PRs.
• Plan and manage digital campaigns across channels like Mailchimp, LinkedIn, and Google Ads.
• Analyze content performance with Google Analytics and SEMrush; provide optimization insights.
• Collaborate with marketing team, designers, and stakeholders to ensure brand voice and timely delivery of content.
• Manage a content calendar to ensure deadlines.

Skills

Content strategy

Content writing

Editing

Proofreading

Social media

Communication

Organization

Research

Analytics

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

SEMrush

Mailchimp

LinkedIn

Google Ads

Job description

We are seeking a talented and motivated Content Marketing Specialist who will play a pivotal role in our digital marketing initiatives. This individual will be responsible for conducting thorough research, creating compelling content, and executing digital marketing strategies to enhance our brand's online presence and engage our target audience.

Key Responsibilities

• Research & Strategy Development: Conduct market research to identify trends, customer needs, and competitive landscape. Develop content strategies that align with business goals.
• Content Creation: Write, edit, and publish high-quality content for various digital platforms including blogs, social media, email newsletters, website copy, reports, e-books, whitepapers and PRs.
• Digital Marketing Initiatives: Implement and manage digital marketing campaigns across multiple channels (Mailchimp, LinkedIn, Google Ads) to drive engagement and conversions.
• Performance Analysis: Monitor and analyze content performance using analytics tools. (e.g., Google Analytics, SEMrush) Provide insights and recommendations for continuous improvement. Collaboration: Work closely with the marketing team, designers, and other stakeholders to ensure all content aligns with brand voice and messaging.
• Content Calendar Management: Develop and maintain a content calendar to ensure timely delivery of all digital content.
• Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in content creation and digital marketing.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficiency in using social media platforms.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with strong communication skills.

This is an exciting opportunity for a passionate individual looking to make a significant impact in a fast-paced environment.