Content Writer

Jai Finance; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Jai Finance is seeking a Junior Content Writer in Bengaluru to craft social media and digital content for fintech brands. The role focuses on engaging copy, SEO-friendly blogs, and ad content while maintaining brand voice and accuracy.

The candidate should write for websites, blogs, ads, and PR content, with a strong eye for trends and audience behavior. Collaboration with marketing and product teams is required.

Qualifications

• Minimum 3 years of experience in digital or social media content writing.
• Experience in fintech, lending, or finance-related content is preferred.
• Strong writing, editing, and storytelling skills with attention to detail.
• Understanding of SEO basics, including keywords and content structure.
• Ability to adapt tone across multiple fintech brands and formats.
• Ability to manage multiple brands and meet publishing timelines.

Responsibilities

• Create high-quality content for social media platforms (Instagram, LinkedIn, X, YouTube, etc.).
• Write SEO-friendly blogs, website pages, and landing page content.
• Develop ad copies for digital campaigns (Google, Meta, LinkedIn, etc.).
• Support PR content, press releases, and brand communications.
• Research trends, formats, and platform dynamics; adapt style to brand voice.
• Collaborate with design, marketing, and product teams for campaigns.
• Edit, proofread, and optimise content for performance and clarity.
• Maintain content calendars and meet publishing timelines.
• Ensure content accuracy, compliance, and consistency.

Skills

Creative writing

Editing

SEO basics

Social media

Trend analysis

Fintech content

Research

Deadline discipline

Tools

WordPress

Zoho

Job description

Junior Content Writer

Experience: 3 Years - 6 Years

Location: Bangalore (on site)

Department: Marketing / Content

Role Overview

We are looking for a creative and detail-oriented Content Writer with at least 3 years of

experience in writing engaging social media and digital content. The role involves creating

content across multiple platforms for fintech-related brands, while maintaining a strong brand

voice, accuracy, and performance focus.

The ideal candidate should be comfortable working across formats, including social media,

websites, blogs, ads, and PR content, and should have a strong understanding of digital trends

and audience behaviour.

Key Responsibilities

• Create high-quality content for social media platforms (Instagram, LinkedIn, X, YouTube, etc.)

across multiple fintech brands

• Write SEO-friendly blogs, website pages, and landing page content
• Develop ad copies for digital campaigns (Google, Meta, LinkedIn, etc.)
• Support PR content, press releases, and brand communication
• Research and identify trending topics, formats, and platform trends
• Adapt writing style to match different brand tones and audiences
• Collaborate with design, marketing, and product teams for campaigns
• Edit, proofread, and optimise content for performance and clarity
• Maintain content calendars and meet publishing timelines
• Ensure content accuracy, compliance, and consistency

Required Skills & Qualifications

• Minimum 2 years of experience in digital or social media content writing
• At least 1 year of experience in the lending/Fintech industry
• Strong writing, editing, and storytelling skills
• Understanding of SEO basics (keywords, meta tags, content structure)
• Experience with social media platforms and content formats
• Ability to analyse trends and convert them into brand-relevant content
• Good understanding of fintech, finance, or tech content (preferred)
• Strong research and fact-checking ability
• Ability to manage multiple brands and projects simultaneously
• Attention to detail and deadline discipline

Preferred Qualifications

• Experience in fintech, finance, or startup environments
• Familiarity with content analytics and performance metrics
• Experience with CMS tools (WordPress, Zoho, etc.)
• Basic understanding of paid ads and performance marketing