Content Marketing – Healthcare BU Company Cognizant

Spruce Lifeskills; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Cognizant is seeking a Content Marketing professional for its Healthcare BU in Bengaluru. The role focuses on developing thought leadership, editorial strategy, and executive ghostwriting to drive AI-enabled healthcare transformations.

You will work with healthcare leaders, marketing, consulting, product, and sales to shape the executive voice and deliver integrated campaigns, reporting on engagement and outcomes.

Qualifications

• Experience in content marketing and editorial strategy.
• Strong writing and storytelling skills.
• Executive Ghostwriting experience.
• Knowledge of healthcare and AI trends.
• Strong strategic thinking and communication skills.
• Ability to work with senior stakeholders.

Responsibilities

• Develop thought leadership strategy and create whitepapers, POVs and reports.
• Ghostwrite executive content, manage content calendars, conduct healthcare market research and measure engagement.

Skills

Content marketing

Storytelling

Executive ghostwriting

Healthcare & AI trends

Strategic thinking

Stakeholder management

Job description

Healthcare Marketing / Content Marketing / Thought Leadership

Healthcare Marketing / Content Marketing / Thought Leadership Bangalore, Karnataka (Kolkata may also apply based on business requirements) Full-time Posted 8 October 2026

Content Marketing – Healthcare BU Company Cognizant

Bangalore, Karnataka (Kolkata may also apply based on business requirements)

About This Role

Content Strategy, Editorial Strategy, Thought Leadership, Executive Ghostwriting, Healthcare & AI Trends, Storytelling, Research, Campaign Management

Work Model

Hybrid Office Requirement 4 Days/Week at Cognizant or Client Office

Key Responsibilities

Develop thought leadership strategy, create whitepapers/POVs/reports, ghostwrite executive content, manage content calendars, conduct healthcare market research, develop integrated campaigns and measure engagement/conversions Work With Healthcare leaders, Marketing, Consulting, Product, Sales, Design & Subject Matter Experts Date Published 6th October 2026

Ideal Candidate

• Experience in content marketing / editorial strategy
• Strong writing & storytelling skills
• Executive ghostwriting experience
• Knowledge of healthcare & AI trends
• Strong strategic thinking and communication skills
• Ability to work with senior stakeholders

The role is focused on healthcare and AI-led transformation, with responsibility for shaping Cognizant Healthcare BU's thought leadership and executive voice.