Content Marketing (Healthcare BU)

Cognizant; Bengaluru; Hybrid; INR 1,200,000 - 2,000,000; Full time

Job summary

Cognizant in Bengaluru/Bangalore is seeking a Content Marketing lead for the Healthcare BU to shape the executive voice and drive AI-led transformation through thought leadership.

You will own the annual strategy, develop assets such as POVs and whitepapers, and run end-to-end campaigns across paid, owned and earned channels, with a focus on measurable impact and market insight.

Qualifications

• Experience in content marketing, editorial strategy or thought leadership roles.
• Strong ghostwriting and senior executive content development experience.
• Hands-on experience running integrated content campaigns end to end.
• Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.

Responsibilities

• Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
• Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
• Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
• Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
• Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.

Skills

Content marketing

Ghostwriting

Executive content

Integrated campaigns

Editorial strategy

Job description

About the role

Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation. You will be a valued member of the Healthcare Marketing team and work collaboratively with the Healthcare Marketing Head, BU leaders across Payer, Provider and TriZetto, Cognizant Corporate Marketing, SMEs, consulting, product, sales and design teams.

In this role, you will

• Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
• Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
• Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
• Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
• Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.

Work model

At Cognizant, we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in Bangalore/ Kolkata. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• Experience in content marketing, editorial strategy or thought leadership roles.
• Strong ghostwriting and senior executive content development experience.
• Hands-on experience running integrated content campaigns end to end.
• Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.
• Strong strategic thinking, content planning and project management abilities.

These will help you stand out

• Background in healthcare, consulting, enterprise tech or SaaS.
• Familiarity with marketing automation tools, CMS, analytics and social publishing platforms.
• Experience briefing and collaborating with cross-functional teams and agencies.
• A strong AI-led transformation perspective grounded in data-backed insights.
• Proven ability to drive share of voice and CXO engagement across media, PR, LinkedIn and events.

We're excited to meet people who share our mission and can make an impact in a variety of ways.

Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.